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INTEL AND THE GRAMMYS PRESENT “THE LADY GAGA EXPERIENCE" | 58th GRAMMYs

See the making of Lady Gaga’s iconic 58th GRAMMY performance. Subscribe NOW to GRAMMYs on YouTube: http://grm.my/1dTBF8H About GRAMMYs: The recording industr...
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As the hashtag #INTELinMusic ahead of the medley of the late British music icon’s hits hinted, Intel enabled the wizardry that helped Lady Gaga pay respect to her idol Bowie, during the Grammys.

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9 Facts Every Creative Needs to Know About Collaborative Teams

The mere presence of other people can boost your performance, and 8 other research-backed findings about collaboration and teamwork.
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Thematic Brand Campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.The critical part of …
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Thematic Campaigns are at the heart of integrated marketing

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B2B Buyer Personas Don't Belong in the Closet

B2B Buyer Personas Don't Belong in the Closet | Creativity | Scoop.it
Many of the projects I do for companies start with buyer personas. After all, it's a logical place to start as it's next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B product offerings. But I'm noticing a trend I hadn't foreseen. Marketers are keeping buyer personas in the closet....
Mark Wing's insight:

When you develop content for a buyer of a complex B2B solution, how would the knowledge that your buyer had a Jack Russell terrier apply?

 

Don't strain yourself, it doesn't.

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It’s education, stupid. Or, how the UK risks losing its global creative advantage

It’s education, stupid. Or, how the UK risks losing its global creative advantage | Creativity | Scoop.it
This article is part of The Design Economy series.
Far and wide, Britain is recognised as a leading centre of design education and the creative industries – but could international employment opportunities, fees for higher education, silo-driven schools policies and visa issues destroy our creative advantage?
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L’Oreal to start 3D-printing skin | .rising

L’Oreal to start 3D-printing skin | .rising | Creativity | Scoop.it
L’Oreal has announced a partnership with bio-engineering company Organovo, to develop a 3D printing process to create human skin. The new development could be used in product tests to avoid animal testing.
Mark Wing's insight:

Whatever next?...

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The secrets of the Chief Design Officer

The secrets of the Chief Design Officer | Creativity | Scoop.it
This article is part of The Design Economy series.

An in-depth guide to the CDO phenomenon and the accession of design-thinking in the corporate world.
Mark Wing's insight:

Design thinking, if placed at the heart of any organisation, will reap very invaluable rewards.

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The Magic Moment on Vimeo

The amazing paper engineer Peter Dahmen from Dortmund, Germany creates magical moving three-dimensional objects from only paper. He has turned his passion for paper…
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The power of creativity should never be underestimated. Nor should the effort it takes...

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Google X Prepping Pill to Detect Cancer

Google X Prepping Pill to Detect Cancer | Creativity | Scoop.it
Google X is developing a nanoparticle platform to help doctors identify fatal diseases, perhaps in pill form.
Mark Wing's insight:

Imagine ...not limiting your imagination

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Richard Branson on Why Creativity Grows With Experience

Richard Branson on Why Creativity Grows With Experience | Creativity | Scoop.it
A lot of exciting ideas are nothing more than recycled old ones with a fresh twist.
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A Harvard Woman Figured Out How To 3D Print Makeup From Any Home Computer, And The Demo Is Mindblowing

A Harvard Woman Figured Out How To 3D Print Makeup From Any Home Computer, And The Demo Is Mindblowing | Creativity | Scoop.it
"We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out," says the founder.
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In India, a high-tech toilet that generates revenue | SmartPlanet

In India, a high-tech toilet that generates revenue | SmartPlanet | Creativity | Scoop.it
DELHI — A remote-sensing and self cleaning toilet could crack India’s sanitation problem — and make money.
Mark Wing's insight:

There's money to be made in waste ...you just have to be creative in the way you find it.

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Top sensory marketing trends for 2016

Top sensory marketing trends for 2016 | Creativity | Scoop.it
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
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4 Truths About Content Marketing Agencies Today

4 Truths About Content Marketing Agencies Today | Creativity | Scoop.it
Thousands of agencies are now trying to "ride the wave" to content marketing salvation. Consider these 4 truths about the content marketing agencies of today.
Mark Wing's insight:

“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” — Steve Jobs

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The Design Economy: new Design Council evidence on the value of design

The Design Economy: new Design Council evidence on the value of design | Creativity | Scoop.it
This year is Design Council’s 70th anniversary, and fittingly, yesterday the government’s Global Investment Conference shone a spotlight on design, creativity and innovation. Prominent international design and innovation figures along with business leaders, the Prime Minister, Chancellor and Mayor of London discussed how Britain’s world-renowned design capabilities boost productivity and deliver real value to the UK economy.
Mark Wing's insight:

The design economy is adding jobs at more than three times the national average. 1.6m people (5% of the UK workforce) were employed across the design economy in 2014.

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The future of design: will not be big-ego individualism

The future of design: will not be big-ego individualism | Creativity | Scoop.it
The future of design: will not be big-ego individualism, Over time, social and collaborative innovation and participation will change the way we approach design, shifting the focus away from big-ego individualism. | Marketing Magazine
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Q&A: Paul Priestman on design and the future of manufacturing

Q&A: Paul Priestman on design and the future of manufacturing | Creativity | Scoop.it
Paul Priestman is co-founder of PriestmanGoode, a leading global design and brand experience consultancy that specialises in transport and aviation. He has built his reputation through award-winning future concepts and is an advocate of the importance of design to business and the need for long-term sustainable thinking. He has been voted as one of London’s 1,000 most influential people by the Evening Standard.
Mark Wing's insight:

Design needs to, and will increasingly become, part of the process from a much earlier stage.

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No Dickheads! A Guide To Building Happy, Healthy, And Creative Teams. — Medium

No Dickheads! A Guide To Building Happy, Healthy, And Creative Teams. — Medium | Creativity | Scoop.it
There is a perpetuated myth within design that a single visionary builds great products. Rubbish. Great teams build great products…
Mark Wing's insight:

What applies to a family often applies to a studio.

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What makes a strategist? — Medium

What makes a strategist? — Medium | Creativity | Scoop.it
I finished working at my old job last week. It was the ritual we are all used to: leaving speech, drinks, emotional goodbyes, leaving…
Mark Wing's insight:
No one wants to see how many notes you took. They just want to know what you think about the issue that is most important.
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The 5 Content Marketing Blunders That's Killing Your Business

The 5 Content Marketing Blunders That's Killing Your Business | Creativity | Scoop.it
Are you making these 5 content marketing mistakes? Read more to learn what they are and how to fix them.
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5 Ways Creativity Leads to Productivity

5 Ways Creativity Leads to Productivity | Creativity | Scoop.it
If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.
Mark Wing's insight:

"Creativity is inherently disruptive. It's the burst and spark of a new idea so brilliant that it interrupts whatever you’re doing just so you can get it onto paper."

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Top ways businesses can be innovative - Business Matters

Top ways businesses can be innovative - Business Matters | Creativity | Scoop.it
Graham Ewart, Managing Director of Direct Healthcare Services, gives his top tips for SMEs looking to be innovative in 2014.
Mark Wing's insight:

Sound advice

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Havas CEO: Scale At Odds With Creativity, Innovation

Havas CEO: Scale At Odds With Creativity, Innovation | Creativity | Scoop.it
Havas Group CEO David Jones defends the French group's "agile" offering in the face of competition from the potential Publicis-Omnicom giant.
Mark Wing's insight:

"...innovation and creativity sit at the opposite end of the spectrum to scale" interesting point of view. Perhaps that is because scale is a bi-product of creativity and innovation.

 
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