3 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Lynne Cazaly from Latest Social Media News!

10 Problems at the Start of Innovation

10 Problems at the Start of Innovation | Creativity |

Many things can go wrong during the process of creating new products, services or business models. Let me give you ten examples from my own experience. You may recognize this as an array of all too familiar scenarios. If so, rest assured, you are not alone.


1. We´re not sure what we want.

Ideation of new products and services happens ad hoc, usually at a time when a problem arises or the turnover decreases suddenly or when a competitor enters the market unexpectedly. The first question is: “What now?” Then the creed becomes: “We’ll get Smith to create a list.” From this moment it becomes clear that any current strategic business plans no longer provide much direction for innovation. Ultimately, the lack of clear directives leads to random thought processes and frustration. Frustration because the management, further down in the innovation process, decided to concentrate on something else than what you were focusing on before.

Via Martin Gysler, Gerrit Bes
Martin Gysler's comment, June 5, 2013 4:50 AM
Ally: in this post you'll find more informations and solutions:*1_*1_*1_*1_%2F20130514063837*5206580*510*5problems*5at*5the*5start*5of*5innovation&trk=prof-post
Ally Greer's comment, June 5, 2013 10:55 AM
Love this post, Martin! Thanks for sharing :)
Martin Gysler's comment, June 6, 2013 2:06 AM
You're welcome Ally, I hope it'll help you :-)
Rescooped by Lynne Cazaly from digitalNow!

How About a Tall Glass of Ideation?

How About a Tall Glass of Ideation? | Creativity |

Via Don Dea
Don Dea's curator insight, May 16, 2013 12:13 AM

Most often, when people use the term ideation, they're referring to coming up with ideas, also known as brainstorming. Wikipedia explains it) as such: "process of generating, developing, and communicating new ideas."

But one company claims this is a false application of the term.

"Making ideation and idea management the starting point of the innovation process, although common, turns innovation into a guessing game," notes the website of consulting firm Strategyn.