Creativity, Marketing, Design, Ideas
107 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Creativity, Marketing, Design, Ideas | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, July 21, 2014 5:04 PM

There are of course some Pros and Cons to do that and we also wanted to measure how valuable such a strategy could be. While there's certainly an impact and we confirmed re-publishing to be an awesome lean content strategy, our conclusion is more nuanced: depending on your content strategy objectives, you might want to embrace this strategy 100% or consider alternatives. 


Here's why.

Ken Schneider's curator insight, July 22, 2014 1:18 PM

 I love data! Math applied to Social Media posts - even better!

Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Creativity, Marketing, Design, Ideas | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer
more...
Beth Kanter's curator insight, June 10, 2014 2:36 PM

Love the advice about personas

Emmanuel 'Manny' Gigante's curator insight, June 11, 2014 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 2014 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Creativity, Marketing, Design, Ideas | Scoop.it

Renowned marketing author, Seth Godin, once said -


“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”


This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.

 


Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 7:50 AM

If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.


This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.


We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.


By making this Scoop.it post my Lean Content strategy is to get you wondering who is Brian Yanish and what does his company MarketingHits.com do. 

Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know | Creativity, Marketing, Design, Ideas | Scoop.it
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]

Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

Pinterest Launches First Paid Ads With Kraft, Gap and Others

Pinterest Launches First Paid Ads With Kraft, Gap and Others | Creativity, Marketing, Design, Ideas | Scoop.it

pinterest is finally going to make some money through the launch of promoted pins, according to sales chief joanne bradford.


Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

Stop Making Excuses: the 15 Answers to Prepare your Business for Content Marketing

Stop Making Excuses: the 15 Answers to Prepare your Business for Content Marketing | Creativity, Marketing, Design, Ideas | Scoop.it

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so.

 

If your business can relate to any (or many) of these situations, it’s likely you might need some preparation before launching a content marketing strategy. I’ve gone through Michael’s list and provided some tips on how to combat some of the signs your business might not be ready for content marketing.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, May 7, 2014 2:03 PM

If you're concerned that you're not ready yet for content marketing, here's a great list of answers crafted by @Ally Greer to the most frequent concerns you could have on launching a content marketing strategy.


And yes, they work even if you thought you didn't have resources or budget.

Rescooped by Luissandro Del Gobbo from Digital Advertising Info
Scoop.it!

It's Hummingbird World: Why Responsive Design Matters

It's Hummingbird World: Why Responsive Design Matters | Creativity, Marketing, Design, Ideas | Scoop.it
Hummingbird: New features for Mobile users. Since the beginning of web search engines, developers have been striving to design new and effective search

Via Steve Leek
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Creativity, Marketing, Design, Ideas | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media.

Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Social Media Bites!
Scoop.it!

The Importance Of Storytelling In Social Recruitment

The Importance Of Storytelling In Social Recruitment | Creativity, Marketing, Design, Ideas | Scoop.it
The importance of storytelling in social recruitment can't be denied. It's a very effective way to explain complex and nuanced issues to people. #social recruiting

Via David Blundell
more...
David Blundell's curator insight, April 15, 2014 4:04 AM

Your employees are potentially your best brand ambassadors. Do they tell the story of your business on social media? . . .

Rescooped by Luissandro Del Gobbo from Digital Advertising Info
Scoop.it!

Why Search Volume Doesn't Matter as Much as You Think

Why Search Volume Doesn't Matter as Much as You Think | Creativity, Marketing, Design, Ideas | Scoop.it
Learn about why search volume doesn't matter as much as you think -- and four things that matter way more.

Via Steve Leek
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Branding Advertising News Thoughts
Scoop.it!

Have you ever felt your heart beating to the beats of a popular track?

Have you ever felt your heart beating to the beats of a popular track? | Creativity, Marketing, Design, Ideas | Scoop.it
……That’s the magic of music (Continued from last week) Good music knows no linguistic barriers because it has a language, a grammar of its own. It transcends boundaries and has the power to bond people from all over the world – remember the madness spun by Kolavari D? The unheard form of ‘fishermen music’ from Tamil Naidu went viral and within days received 14 million hits from across the globe on You Tube, when the movie for which the song was composed was not due for its official release until February 2012! The advertising industry understands this magical pull to subliminally push ‘buy’ messages with foot stamping tracks. A child doesn’t understand what selling is, but even he will hum Idea’s inane ‘honey bunny’ jingle, making melody the trademark of the product, just as marketers had hoped it would. Music influences purchase behavior in several subtle ways and in a range of environments. It can aid recall of a product name. Think Apple products. Credit:Apple Inc. I wouldn’t care, what are the lyrics so long as it plays that amazing sexy sound with its mindblowing Pyrokinesis images – or is it really a fire-dance? Most major brands use music in their commercials, because it pays rich dividends. Music is one of the many art forms that make us human. Music is also an experience. It’s a spirit not a language. It’s an emotion not a bland expression. If you do not connect to any music, you are probably not human enough. Or you don’t want to yield to its sublime influence and while listening to it, lose a part of yourself. Watch the iPhone Christmas commercial 2013 Credit:Apple Inc. it’s all about emotions, played to the hilt against a haunting, old-fashioned track. You see good music doesn’t need the crutches of lyrics. It can stand and run by itself…..and sweep you under its high tide! Keep writing in ….we’d like to hear more on music from you. Litmus Branding Litmus makes your brand accessible to your target consumer. While retaining elements of mystique, we strive to build lasting rapport and trust between brands and consumers through strategic creative thinking.

Via Litmus
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Advertising & Media
Scoop.it!

Image Power – the power of using images in your articles.

Image Power – the power of using images in your articles. | Creativity, Marketing, Design, Ideas | Scoop.it
Image power is what your advertising campaign is sorely missing if you're not putting it to use. If you're not using images, you need to start now.

Via Dave Cottrell
more...
Dave Cottrell's curator insight, April 2, 2014 8:22 PM

Images grab attention much faster than the printed word.  Sometimes words become images, but only when displays image-inatively...

Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

Successful Brands Don't Care About Sales on Twitter [CHART]

Successful Brands Don't Care About Sales on Twitter [CHART] | Creativity, Marketing, Design, Ideas | Scoop.it

According to a new survey, brands are using Twitter to boost brand awareness, not sales.


Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

Leftover Turkey: A Content Marketer's Dream

Leftover Turkey: A Content Marketer's Dream | Creativity, Marketing, Design, Ideas | Scoop.it

A couple of years ago at Ad:Tech in San Francisco, I was lucky enough to score an interview with one of the smartest content marketers on the planet. Rebecca Lieb is an analyst at the Altimeter Group and author of Content Marketing. I asked her, “What’s your number one tip for companies who are struggling to produce enough content?”


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, June 13, 2014 6:41 PM

This is obviously an old post but one that I really wanted to share on this topic as an essential Lean Content technique: repurposing content. 


Jason Miller does a great job at building on and summarizing Rebecca Lieb's great advice for content marketers who should think of their content as a thanksgiving turkey that you can "slice and dice this thing for weeks on end."


On our end, we've been experimenting with that technique a lot, sharing results on how this worked for us when using SlideShare as a way to repurpose some of our written content.


Enjoy the meal! 

Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

The Real Reason People Love Pinterest

The Real Reason People Love Pinterest | Creativity, Marketing, Design, Ideas | Scoop.it

The real reason why people love Pinterest relies on an old theory. Remember the Maslow pyramid? Self actualization and personal realization are the main drivers here!


Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from LGBT Online Media, Marketing and Advertising
Scoop.it!

Ad Maestro Dana Anderson makes fine use of her storytelling skills

Ad Maestro Dana Anderson makes fine use of her storytelling skills | Creativity, Marketing, Design, Ideas | Scoop.it

Now, Anderson and Droga5 are taking chances for Mondelez's Honey Maid graham crackers by examining the notion of “wholesomeness” in today's society.


Via Matt Skallerud
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Social Advertising Campaigns
Scoop.it!

#NoMakeupSelfie Brings Out the Worst of the Internet for a Good Cause

#NoMakeupSelfie Brings Out the Worst of the Internet for a Good Cause | Creativity, Marketing, Design, Ideas | Scoop.it

What do selfies have to do with cancer? Well, nothing, but that hasn't stopped women from raising £8 million for cancer research by taking the best au-naturel selfies with the perfect filter


Via Osocio
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

How to Create Visual Content when you're not a designer

How to Create Visual Content when you're not a designer | Creativity, Marketing, Design, Ideas | Scoop.it

Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content. 


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, May 6, 2014 7:23 PM

Have you tried Canva.com? It looks pretty awesome.

Marshall Van Fleet's curator insight, May 7, 2014 12:44 PM

Good Advice! For DIYers....

Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

B2B Brands: What You Do Is Not Who You Are

B2B Brands: What You Do Is Not Who You Are | Creativity, Marketing, Design, Ideas | Scoop.it

b2b brands are used to talking about what they do instead of who they are. how to create a corporate persona to differentiate your brand from the competition.


Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | Creativity, Marketing, Design, Ideas | Scoop.it
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.

Via Christina Guenther
more...
Christina Guenther's curator insight, April 24, 2014 12:01 AM

The first half of this article does a good job recognizing the need for content marketing. However, your content marketing strategy should include both creating and curating. This is where Lean Content marketing comes in. Don't waste time creating content that already exists. Curating relevant content and providing your insight is how you can save time and money while staying visible online. 


It makes so much sense!

malek's curator insight, April 24, 2014 7:20 AM

The content marketing figures caught my attention

  • The digital marketing industry is $118B/year
  • Content marketing industry is on a meteoric rise (9.2% growth last year).
  • B2Bs spend a whopping 30% of their marketing budget on content marketing.
Emmanuel 'Manny' Gigante's curator insight, April 24, 2014 12:20 PM

#scrappy Marketing

Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Creativity, Marketing, Design, Ideas | Scoop.it
If you're a marketer, this is why your brands needs to dominate social media.

Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Social Advertising Campaigns
Scoop.it!

Ken Burnett: Straight to the heart of how fundraising works

Ken Burnett: Straight to the heart of how fundraising works | Creativity, Marketing, Design, Ideas | Scoop.it

Via Osocio
more...
Osocio's curator insight, April 15, 2014 8:40 AM

Two contrasting approaches to involving and keeping donors came across my radar in the final hours of last week. Taken together they present a warning that, instead of inspiring their donors’ socks off with wow moments, fundraisers have too often ‘professionalised’ and so become logical, dutiful and dull.


Rescooped by Luissandro Del Gobbo from LGBT Online Media, Marketing and Advertising
Scoop.it!

Attitude Column: Media Coverage of Gay Issues Has Changed...And For the Better

Attitude Column: Media Coverage of Gay Issues Has Changed...And For the Better | Creativity, Marketing, Design, Ideas | Scoop.it

As Attitude celebrates a milestone birthday you might expect me to roundup how far gay rights have come in the last twenty years.


Via Matt Skallerud
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from AdJourney - Marketing & Advertising Journey
Scoop.it!

11 Major Rebranding Disasters And What You Can Learn From Them

11 Major Rebranding Disasters And What You Can Learn From Them | Creativity, Marketing, Design, Ideas | Scoop.it

Don't mess with a classic or with a brand that is already a highly-valuable asset. If rebranding, take care on what customers might think about the evolution. Take into account that a rebranding process is not only designing a face-lifted logo or getting a new "cool name"... Is all about how the customer experience will be and having consistency across every single touch point between the brand and its' clients.


Via Oscar Beltran
more...
No comment yet.
Rescooped by Luissandro Del Gobbo from Lean Content Marketing
Scoop.it!

Content Marketing Tips for Launching a New Product by Guy Kawasaki #contentcuration

Content Marketing Tips for Launching a New Product by Guy Kawasaki

Via Brian Yanish - MarketingHits.com
more...
Craig Stark's curator insight, April 1, 2014 9:28 AM

I would say it doesn't have to take a year to build a quality content platform for SM before launch. With good planning and a calendar it could be done it 6 months.

 

I agree with his point about "earning the right to pitch your product" in groups and forums.

Emmanuel 'Manny' Gigante's curator insight, May 3, 2014 12:40 AM

#guy #kawasaki  alway great info

Jennifer Beever's curator insight, May 15, 2014 2:15 PM

This is exactly what I recommend to my clients. Start building your social media presence in the space in which you are launching a new product as soon as you decide it's a go. You'll be ahead of the game when it's time to launch.