Looking for Innovation in All the Wrong Places | Creativity & Innovation - Interest Piques | Scoop.it

For leaders of multinational companies, innovation is the engine of market growth. Nothing increases market share or captures new markets like a new product, process, or service.

But what—or who—consistently drives innovation in corporate America?


Not the likes of Mark Zuckerberg, actually. New research from the Center for Talent Innovation suggests that the engine of innovation resides in the collective genius of diverse teams managed by leaders who value perspectives and approaches outside their own experience or expertise. With input from 1,800 survey respondents, 40 Fortune 500 case studies, and 100-plus innovators, we found that companies with inherently diverse employees and leaders who behave inclusively were likeliest to open a new market in the last year or expand their share of an existing one. A vertically diverse workforce, not boy genius, is what drives market growth through serial innovation.

Via The Learning Factor