The key work on Systems Theory in Creativity was done by Mihaly_Csikszentmihalyi (1988, 1999) in providing a model with which to explain how creative artifacts emerge from the system, which is a confluence model. Csikszentmihalyi's model incorporates three entities, the Individual, The Field and the Domain.
Creativity is a multidisciplinary, multifaceted concept that has held the interest of both theorists and practitioners over many years. It is perhaps more important today than ever before (Runco, 2004) because of the fast and complex changes that characterize the environment in which we live and operate. Some of the more fundamental changes are: a) globalization which, among other things, has introduced diversity in cultures and markets and exposed organizations to increased competitive pressure; b) technology advancements, particularly in communication, that have changed the means and the pace of information flow; c) organizational structures that are leaner and flatter, sometimes with part of the operations physically located on other continents; d) shift from manufacturing dominated to service dominated economies; e) markets that are more informed about products, available choices and civil rights.
All these changes make obsolete the traditional ways of going about business and pose new challenges for decision makers. Individuals, firms and governments alike are must seek novel solutions to the challenges posed by the increasing dynamism and complexity of their environment. Creativity is the first step in the formulation of the novel solutions needed to counter these equally new situations. Indeed since the times of Graham Wallas and his work – Art of Thought - published in 1926, creativity has been recognized as a useful and effective response to evolutionary changes.