Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Business in a Social Media World!

How to do Social Media Marketing

How to do Social Media Marketing | Creativity as changing tool |
The question on everybody’s lips these days is “How do I make social media work for bringing in more business”. It’s quite amazing to see how these platforms have matured in such a short amount of time and how small businesses can foot it with the big ones by creating a huge online presence on a micro budget.


Once the perfect ground for poking, tagging and retweeting, the likes of Facebook, Twitter, LinkedIn and Pinterest have grown up to be extremely effective sales and marketing tools known to the humble entrepreneur.


At the same time as their meteoric rise in popularity, the competition to be seen, heard and even noticed on these social media sites, has increased triple fold.


The common trend I see is people trying to be everywhere and anywhere in the hopes of attracting more business, leads and traffic.

It’s a lot like watching people throw wet toilet paper at a ceiling and seeing what sticks. In other words – a pointless waste of time!

Via Cendrine Marrouat -
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Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!!

how to customize facebook cover photos

how to customize facebook cover photos | Creativity as changing tool |

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]

Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


Read more:

Via Martin Gysler
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond!

'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Creativity as changing tool |

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond!

50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Creativity as changing tool |

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.


These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.


"Connecting ideas and people -- how talk can change our lives".


Here are a few things that caught my attention:


**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.


** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.


** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.


** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing


** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.


** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.


** Track and review future trends from behind the scenes. A good guide is Louis Gray.


**Create a conversation around a social object. That's what Hugh MacLeod does.


** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: []

Via janlgordon
Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.