Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Just Story It! Biz Storytelling!

Dig for the gold here -- 6-Step Business Storytelling Guide

Dig for the gold here -- 6-Step Business Storytelling Guide | Creativity as changing tool |

Create stories that inspire your customers to step out of the status quo, take action, and invest through you into a better tomorrow. Imagine if the power of storytelling could do for your salespeople what it did for Al Gore?


Here's where to find the gold in this post: it's not about the blog text. Nor is it the in the first few slides in the SlideShare presentation.


You hit the gold when you land on the slide that shares an effective structure for business storytelling. Even better yet, the structure is explained with tips on what to do and what not to do! Yeah!


But there is more. If you continue through the slides it walks you through using the Storytelling Dice tool. Very cool!


So dig into this presentation for those gems.


Now...just a quick reminder...knowing story structure is important. It helps us organize our thoughts. But the true crafting of a story happens when you share it orally. That's when the story morphs into its most compelling form. So find partners to practice sharing your stories orally with. Never forget -- this is a critical part of the story crafting process.


Enjoy this quick piece and the tutorial on using the Storytelling Dice!


Original link: ;


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Michael Harris's comment, July 9, 2012 8:57 AM
Thanks Karen. The dice game grew out of a seminar I had to do for 140 -people. I had no idea how I was going to keep them engaged. I was terrified. So, I thought how do i get them creating a story as fast as possible. Out of this terrible situation, came the card game which forced me to condense my content to 6-slides. I love the theory behind storytelling yet salespeople have a very short attention span so this seems to work.
Karen Dietz's comment, July 9, 2012 3:34 PM
Brilliant Michael! Truly necessity is the mother of invention :)
Scooped by Francesco Pintus!

Just Story It - Scoops

Just Story It - Scoops | Creativity as changing tool |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Tags tab above, and then click on one of the tags. All the articles on that topic will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!