From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.
The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.
SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.
The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:
***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.
***Building for Users, Not Search Engines:
This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?
***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."
Read the full article here: http://j.mp/LI7qUi
Full guide: http://www.seomoz.org/beginners-guide-to-seo
Via Giuseppe Mauriello, Robin Good