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“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from visualizing social media
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Creativity as changing tool | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Francesco Pintus from Internet Marketing Strategy 2.0
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The Beginner's Guide To SEO By SEOmoz With Updates 2012

The Beginner's Guide To SEO By SEOmoz With Updates 2012 | Creativity as changing tool | Scoop.it

From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.

 

The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.


SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.

 

The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:

 

***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.

 

***Building for Users, Not Search Engines:

This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?

 

***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."

 

Read the full article here: http://j.mp/LI7qUi

 

Full guide: http://www.seomoz.org/beginners-guide-to-seo

 


Via Giuseppe Mauriello, Robin Good
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Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Creativity as changing tool | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler
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Rescooped by Francesco Pintus from BUSINESS and more
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | Creativity as changing tool | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


Via Martin Gysler
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