Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Just Story It! Biz Storytelling
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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Creativity as changing tool | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?

 

Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?

 

This article is a quick read and a good barometer to know if you need to up your biz relationship game.

 

And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."

 

Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Francesco Pintus from Storytelling for Social Change
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Why Customer Anecdotes Can Tell You As Much as Metrics

Why Customer Anecdotes Can Tell You As Much as Metrics | Creativity as changing tool | Scoop.it
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...

 

Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.

 

OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.

 

Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.

 

Enjoy this post and I hope to see more like it in the future!


Via Karen Dietz, rose@svpwr.org
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Rescooped by Francesco Pintus from Just Story It! Biz Storytelling
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Forget about 'content management'--and focus on 'audience development': how stories help

Forget about 'content management'--and focus on 'audience development': how stories help | Creativity as changing tool | Scoop.it

Forget about ‘content management’–and focus on ‘audience development’...

 

The basic premis of business storytelling is that by sharing your stories -- and listening to the stories of your customers/prospects in return -- you gain engagement, build loyalty, and increase sales.

 

Now here is another take on the same premise. While this article does not mention story sharing at all, it does help us re-think our marketing work so we can leverage our stories.

 

For example, the article says not to focus on creating or spending mountains of time on content management sytems. You know -- all the time you spend plotting, planning, organizing, tracking, analyzing, and making lists of business content to share with people.

 

Instead of growing content and content databases, focus on developing an audience and engaging with people. You do that folks through story sharing! This author suggests that creating an Audience Development System is the most important activity a business should be doing -- and is the wave of the future.

 

This still sounds pretty techie and geeky to me. But the author does make the point that a key component in an Audience Development System is talking individually with people. Thank heavens. That sounds like conversational storytelling to me.

 

In any event, there are some really great insights here that will help us think better about creating content (storytelling) for our business marketing, branding, and engagement efforts.

 

So start paying attention to developing your audience and putting systems in place to support that instead of just content management.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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