Creativity as cha...
Follow
Find tag "Social-Networking"
4.7K views | +2 today
Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
Your new post is loading...
Your new post is loading...
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | Creativity as changing tool | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.

 

The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.

 

Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.

 

Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 

 

Read more: http://bit.ly/LHRAo7


Via Martin Gysler
more...
ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Creativity as changing tool | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Creativity as changing tool | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Creativity as changing tool | Scoop.it

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.

 

In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.

 

There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.

 

The Power of “Low Friction” Photo Sharing

 

Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.

 

Read more: http://bit.ly/Kqlbn9


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | Creativity as changing tool | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | Creativity as changing tool | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.

 

I walked into an electronics store the other day and happened to pass the television department.

 

The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.

 

The vibrant colors and high contrast were almost hypnotic.

 

It was only ten years ago and a flat screen TV half that size was $20,000.

 

Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!

 

Read more: 


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | Creativity as changing tool | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Creativity as changing tool | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Creativity as changing tool | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

how to customize facebook cover photos

how to customize facebook cover photos | Creativity as changing tool | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?

 

Read more: http://bit.ly/JiZe5B


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Tips on Business Blogging With Minimal Resources

5 Tips on Business Blogging With Minimal Resources | Creativity as changing tool | Scoop.it
“Why should we have a blog?” It’s a reasonable question.

 

Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.

 

Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.

 

Read more: http://bit.ly/IWXKAm


Via Martin Gysler
more...
No comment yet.
Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
Scoop.it!

About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | Creativity as changing tool | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.

 

Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.

 

Read more: http://bit.ly/KMIeVT


Via Martin Gysler
more...
No comment yet.