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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from visualizing social media
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How and Why Social Engineering Works [Infographic]

How and Why Social Engineering Works [Infographic] | Creativity as changing tool | Scoop.it

For many people in today’s world, being “online” has become a constant status. High-speed internet, smart phones and tablet PC’s have enabled us to stay connected whenever and wherever we are.

Social hackers capitalize on vulnerabilities when it comes to keeping personal details private, and the problem has only seemed to get worse as the digital age has developed.

Techniques as simple as looking over a shoulder as someone enters bank details or passwords are often used, as well as sending out deceiving emails ridden with malware and viruses that can take control of your computer. Hackers pose as a trusted entity in email blasts that utilize mind tricks to get the viewer to click on the link that will trigger the infection of your computer.

Everyone with an internet connection is vulnerable, and public awareness is the first step in ending this growing problem...


Via Lauren Moss
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Cam's curator insight, March 12, 2013 4:50 AM

Infographics are always fun!

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The Game Mechanics of Customer Loyalty

The Game Mechanics of Customer Loyalty | Creativity as changing tool | Scoop.it
Here are five ways startups can develop customer loyalty, based on the some of the principles of gamification.

Via Alex Butler, Nicolas Moulard - Actuonda
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Creativity as changing tool | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


Via janlgordon
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Rescooped by Francesco Pintus from MarketingHits
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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Creativity as changing tool | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi, donhornsby, Brian Yanish - MarketingHits.com
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond
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Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Creativity as changing tool | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.

 

Here are some highlights:

 

**Blow Out Content Marketing and Lead Social Conversations with Content Curation...

 

Great tips for Effective Content Curation

 

**Great content curation is part science and art.

 

**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.

 

**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.

 

Tom Riddle, CEO of CIThread, a hosted content curation platform, says

 

"great content curation happens when three elements come together:

 

**SME - subject matter expertise 

 

**a focused objective and a strong voice in response to an article

 

**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.

 

Takeaways:

 

**if you are in marketing, you should care about content curation because it just works!

 

**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.

 

**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here [http://bit.ly/GM2tmg]

 


Via janlgordon
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