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“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond
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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Creativity as changing tool | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -

 

**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 

 

**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important

 

Here's what caught my attention:

 

Chapter 1: Setting the Stage for an Optimized State of Mind

 

**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action

 

Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation

 

**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content

 

 

So many great tips on types of content to curate, here are just a few:

 

**Content created by influential people who are important to your target audience

 

**Aggregating the best comments from your own or others's blogs

 

**White papers, ebooks and case studies

 

**Tips, how-to's and best practices

 

Chapter 11 Social Networking Development - Don't Be Late to the Networking Party

 

**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals

 

**It's important to know which specific social networks are relevant to your customers

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/cycs5g4]


Via janlgordon
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Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | Creativity as changing tool | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler
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Rescooped by Francesco Pintus from Internet Marketing Strategy 2.0
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The Beginner's Guide To SEO By SEOmoz With Updates 2012

The Beginner's Guide To SEO By SEOmoz With Updates 2012 | Creativity as changing tool | Scoop.it

From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.

 

The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.


SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.

 

The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:

 

***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.

 

***Building for Users, Not Search Engines:

This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?

 

***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."

 

Read the full article here: http://j.mp/LI7qUi

 

Full guide: http://www.seomoz.org/beginners-guide-to-seo

 


Via Giuseppe Mauriello, Robin Good
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Rescooped by Francesco Pintus from La veille du WebDeveloper
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60 Useful Web Developer Cheat Sheet Collection - tripwire magazine

60 Useful Web Developer Cheat Sheet Collection - tripwire magazine | Creativity as changing tool | Scoop.it

In this article you will find essential cheat sheets for the most commen web based technologies that you are likely to use if you’re a Front End Web Developer.

 

L'essentiel pour notre quotidien de développeurs. On y parle des sujets suivants :

- css3

- html5

- jquery

- palette de coleurs

- css2

- xhtml

- symfony

- javascript

- dom

- mootools

- prototype

- php

- asp

- apache

- sql

- mysql

- xml

- regex

- seo

 

Merci à "Ma Veille" (http://www.scoop.it/u/ma-veille) pour l'inspiration.


Via Itanea Labs
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