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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Creativity as changing tool | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks. 

 

Jan Gordon:

 

Effective social business requires a strong brand message,  great content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.

 

Excerpt:

 

"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."

 

Here are a few takeaways:

 

**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale

 

**Good information about how people respond to different colors

 

     Here are just a few:

 

      *Red is agressive, provacative, attention-

        grabbing

 

      *Purple signifies royalty, sophistication, mystery

 

      *Black means prestige, value, timelessness

 

      *Brown is earthlike, natural, simplistic

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/OjaJjM]  


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John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Creativity as changing tool | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -

 

**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 

 

**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important

 

Here's what caught my attention:

 

Chapter 1: Setting the Stage for an Optimized State of Mind

 

**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action

 

Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation

 

**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content

 

 

So many great tips on types of content to curate, here are just a few:

 

**Content created by influential people who are important to your target audience

 

**Aggregating the best comments from your own or others's blogs

 

**White papers, ebooks and case studies

 

**Tips, how-to's and best practices

 

Chapter 11 Social Networking Development - Don't Be Late to the Networking Party

 

**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals

 

**It's important to know which specific social networks are relevant to your customers

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/cycs5g4]


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Information Liberation: Your Guide to the International Web

Information Liberation: Your Guide to the International Web | Creativity as changing tool | Scoop.it
The world wide web is supposed to be just that: world wide.

Sometimes it simply isn’t, however:

This Guide, by author Jim Rion,  is a must-have for anyone looking for access to the complete Internet. 

 

This complete guide to the International web will show you: http://bit.ly/Joo3QB ;


**Which governments around the world restrict Internet access
**Whether its ethical to bypass such restrictions, and which tools to use
**Encrypting your web browsing and email for secure communications
**How to find Internet access while traveling by knowing where to look
**Buying a computer while abroad: an ex-pat’s guide
**Setting up your computer to display non-alphabetic languages
**Getting the most out of translation tools
**Accessing media blocked in your country using VPN and more

 

Download Guide [PDF] Here: http://bit.ly/Joo3QB ;


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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Creativity as changing tool | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Creativity as changing tool | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.