Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Alessio Carciofi : consulenza e [info] formazione sul turismo
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Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling | Creativity as changing tool | Scoop.it

Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins"  henryjenkins.org/


Via Héber Sales, The Digital Rocking Chair, Alessio Carciofi
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Rescooped by Francesco Pintus from Enterprise Portal, Framework, CMS and Mobile Technologies
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5 Common Characteristics Of A Viral Web Video

5 Common Characteristics Of A Viral Web Video | Creativity as changing tool | Scoop.it
Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. Honda – The Cog) to a tool for championing social causes (e.g. KONY 2012).

Via Roberta Quaresima
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Arriva payleven, l’innovazione per pagare con smartphone e tablet

Arriva payleven, l’innovazione per pagare con smartphone e tablet | Creativity as changing tool | Scoop.it
Arriva payleven, l'innovazione per pagare con smartphone e tablet.
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Rescooped by Francesco Pintus from Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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“If you don’t struggle, you aren’t learning.” | Acting Coach Scotland

“If you don’t struggle, you aren’t learning.” | Acting Coach Scotland | Creativity as changing tool | Scoop.it

Interesting post from Mark, Acting Coach of Scotland on how struggling is necessary to the process of learning how to act; you have to stretch and get out of your comfort zone to build your abilities.  

 

Acting Coach of Scotland: "Struggle is necessary for growth. Just like in the training of a muscle, it’s the struggle that makes the microscopic tears that grow into stronger muscle. The same with your ability as an actor. Struggle makes you strong. This isn’t my opinion, it’s scientifically proven."


Via Sirenetta Leoni
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Rescooped by Francesco Pintus from Brand Stories
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Women Riders: Harley Davidson as a Storytelling Platform - Brand Stories - New Age Brand Building

Women Riders: Harley Davidson as a Storytelling Platform - Brand Stories - New Age Brand Building | Creativity as changing tool | Scoop.it

Harley Davidson have provided a storytelling platform for women riders. They remind us about Harley's heritage in supporting female bikers and invite women riders to submit their stories. Perfect!


By hosting the conversation, Harley have solidified their position as the undisputed authority on riding, and in this case specifically, women riders.


Via Omar Kattan
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Rescooped by Francesco Pintus from Carlo Mazzocco | Il Web Marketing su misura
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Survey: How Mobile Will Change Business

Survey: How Mobile Will Change Business | Creativity as changing tool | Scoop.it
In the near future, developers say car apps will be big and Facebook may be the social network of the past.

Via Carlo Mazzocco
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Rescooped by Francesco Pintus from Social TV & Second Screen Information Repository
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Social TV Advertising And Monetization Elements

Social TV Advertising And Monetization Elements | Creativity as changing tool | Scoop.it

In the first of a series of articles, never.no's Zach Weiner begins to address the question "how do we monetize Social TV?” The first step is what he calls "monetisation via Social share". Zach looks at the elements required to socially drive audiences.

 

As Tracy Morgan's tweet bait stunt at the Emmys demonstrated - give them something to talk about!


Via Nicholas Barr
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Rescooped by Francesco Pintus from Digital Storytelling
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The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency

The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency | Creativity as changing tool | Scoop.it
Discussing Jonathan Gottschall's book The Storytelling Animal, and what it means for our presentations.

Via José Carlos
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Rescooped by Francesco Pintus from Geography Education
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Tour the States - Music Video

Full album: http://www.marblesthebrainstore.com/brain-beats Music by Renald Francoeur Drawing by Craighton Berman "Tour the States" is track #1 from Brain Beats, a mnemonic CD...

 

It’s so often stated that geography education is so much more than just learning states and capitals. I wholeheartedly endorse that sentiment, but there is still some rudimentary importance to learning about where places are. I see it as analogous for English majors needing to learn basic grammar. You can’t write a masterpiece if you are still fumbling around with the alphabet. In geography, we can't have a nuanced discussion of place and interconnectedness if we have no sense of where any place actually is.

 

Tags: USA, K12, video, GeographyEducation.


Via Seth Dixon
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Gillian & Alexis's curator insight, November 27, 2013 5:11 PM

A great, to-the-point video showing the political geography of the United States. Quick and fast facts on the 50 states and capitals made into a catchy song! Chosen for poltical geography content. TOPIC: Geography-Location

Rescooped by Francesco Pintus from organizationalstorytelling
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TTL Asia: Emotional Storytelling Drives Behavior Change

TTL Asia: Emotional Storytelling Drives Behavior Change | Creativity as changing tool | Scoop.it
Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”

Via Kathy Hansen
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Rescooped by Francesco Pintus from Social-Business-Marketing
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Social Business Design

Social Business Design | Creativity as changing tool | Scoop.it
Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more...

 

Mark Smiciklas believes in "the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected."

The idea or concept, social business is complex. The Dachis Group offer a definition: http://bit.ly/PH7Jh4.

Unfortunately through overuse and mis-definition, people have difficulty  connecting with its meaning and context.

In his post, The Connected Company, David Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”

The post inspired Mark to create this information design, presenting a visual interpretation of these ideas.

 

By Mark Smiciklas. http://bit.ly/RjrLQ4

Source. http://bit.ly/RjsO2m


Via maxOz
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Rescooped by Francesco Pintus from Curation-Corner
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Create Great B2B Content

Create Great B2B Content | Creativity as changing tool | Scoop.it

This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:

Start with the objective

All too often objectives are far-reaching and/or fuzzy 

Understand your audience

Don’t lose focus on who will be reading your content and where possible identify personas

Avoid product- and sales-driven content

Create content about what you know, not what you sell

Invest and market your content

Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers

Create a content calendar

The content you create should be planned, yet flexible enough to adapt to inspiration

Build a content team

Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute

Recycle your content

Wherever possible repurpose and recycle your content and share across all platforms.

Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX

Find a chief content officer

While everyone in a company may be responsible for content, one person needs to be accountable for it

Be interesting 

Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.

 

By Sylvia Jensen.  http://bit.ly/Snc32P

Source. http://bit.ly/Q27jSj

Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR

By Scot McKee. http://bit.ly/SSatGQ


Via maxOz
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maxOz's comment, September 28, 2012 12:46 AM
Thanks Jeff, appreciate your input, have a great weekend! Michele
Rescooped by Francesco Pintus from H2H Marketing
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45 Ways to Create an Enchanting Blog that Inspires Your Audience to Buy

45 Ways to Create an Enchanting Blog that Inspires Your Audience to Buy | Creativity as changing tool | Scoop.it

How can you stand out on the web? Why would people seek out your blog for advice? Learn 45 ways to captivate your audience and show you’re an authority, and then inspire your audience to buy....


Via Fabrizio Faraco
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Rescooped by Francesco Pintus from marketing personale
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Il lavoro dei tuoi sogni con LinkedIn

10 consigli utili per sfruttare al meglio il social business networking. Presentazione per SMAU, Milano 2012

Via Stefano Principato
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Stefano Principato's curator insight, December 12, 2012 9:38 AM

 LinkedIn in 4 punti: Keyword,  Personal branding, Networking, Competenza,

Andrea Solimene's curator insight, December 12, 2012 9:56 AM

Come sfruttare al meglio gli strumenti offerti dai social media: ecco il caso di Linkedin raccontato dall'esperto Luca Conti.

Rescooped by Francesco Pintus from Enterprise Portal, Framework, CMS and Mobile Technologies
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The Social Network on a Mobile Phone | Social Media Today

The Social Network on a Mobile Phone | Social Media Today | Creativity as changing tool | Scoop.it
Now that technology has boomed at an Image unprecedented rate, the limits to all that can be accomplished by a simple mobile handset is only limited by imagination. The present day scenario has rendered the need to stay connected an absolute must.

Via Roberta Quaresima
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Le startup della Social Media Week

Le startup della Social Media Week | Creativity as changing tool | Scoop.it
Tra giochi social, community mangerecce e liste regalo, ecco le startup italiane ed europee che si sono presentate all'evento torinese.
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Rescooped by Francesco Pintus from Curation Revolution
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Brand Storytelling: Why Employees Should Tell Your Story

Brand Storytelling: Why Employees Should Tell Your Story | Creativity as changing tool | Scoop.it

Are You Leveraging Your Employee Channel?

Marty Note
Some of the best storytellers are sitting inside your organization right now. They have stories of battles fought, dragons slayed and WOW customer service. They have stories of passion, magic and joy. While tapping these resources is a consistent suggestion in the "storytelling” annals actually involving line personnel in storytelling remains more exception than rule. It shouldn't be since gold lives in them there employee and team storytelling hills.   

 


Via Martin (Marty) Smith
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Rescooped by Francesco Pintus from Graphics Vision
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website dimensions - exact pixels - live check

website dimensions - exact pixels - live check | Creativity as changing tool | Scoop.it
The exact dimensions in pixels you should use to fit your web site in any screen, device or browser. Read all the facts are here. With live pixel checker. See the exact dimensions in your own browser on mac, pc, tablet, smartphone ...

Via Gamedware
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Rescooped by Francesco Pintus from Marketing Strategy and Business
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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Creativity as changing tool | Scoop.it

Excerpted from article:

"If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Here are 7 important tips to keep in mind as you're building your global social media content strategy.

 

1) Segment Your Audience Smartly

First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences.

Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one.

 

2) Provide Native Translations

Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Same goes for tweets and Facebook status updates.

Here are just some of the translation service providers you can choose from:

- Milengo
- Translations.com
- Lingo24
- Verbatim Solutions

 

3) Solicit Content From Local Contributors

From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. This is especially important if you decide to set up a separate blog for each language or region that you're targeting. This will keep the content on your blog fresh and varied, as well as relevant to your local audience. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost.

 

4) Post Relevant Content

Make sure you're either on top of the hot topics and sensitive issues in each of your target markets, or you hire someone to specialize in each market. In addition, make sure you’re only posting content that's relevant for each specific audience.

 

5) Use High-Quality Images Wherever Possible

Remember: An image doesn’t need a translation. Visuals are much easier for international audiences to understand, especially if you’re not creating separate profiles for each region or language. They also happen to drive engagement.

 

6) Understand Color Connotations

Figure out what certain colors mean in different countries before designing your blog and social media profiles.

 

7) Link All Your Social Channels Together

Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Therefore, make sure you link to the appropriate blog/website within each social media account's About Us or URL sections..."

 

Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx


Via Giuseppe Mauriello
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Rescooped by Francesco Pintus from E-Learning-Inclusivo (Mashup)
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50 Top Sources Of Free eLearning Courses

50 Top Sources Of Free eLearning Courses | Creativity as changing tool | Scoop.it

Todas las opciones para estudiar online. Universidades, bibliotecas, sitios especializados en K12, College ....

Y siempre G R A T I S


Via Marta Torán, juandoming
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Rescooped by Francesco Pintus from Startup Revolution
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Why Your Small Business MUST Care About Social Media

Why Your Small Business MUST Care About Social Media | Creativity as changing tool | Scoop.it

Why your small business SHOULD care about social media (Why your small business SHOULD care about social media http://t.co/w4SM2ejz...)...

Marty Note
I will add a big one reason your SMB must create, curate and be on social media to this list. Your presence is required because your absence will be crushing. Absence from social now moves a company from legitimate to non-legitimate, from someone customers want to do business with to someone who can't be trusted, from present and available to remote and out of mind.

Absence removes you from Google too. Even if you find a way, and I don't now how, to be present in Google and absent in social the dissonance such a disparity creates destroys conversion. The ultimate reason why SMBs MUST be on social is the over, what you stand to gain, is so much greater than the under, what social wlll cost, that to NOT participate is crazy and costly.


Via Martin (Marty) Smith
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Scooped by Francesco Pintus
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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | Creativity as changing tool | Scoop.it

In the guest post published by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks." she writes.

 

She comes back with Marc on the background behind Scoop.it: "The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests."

 

Plus other interesting insights and a video of the interview. Check it out! 


Via Giuseppe Mauriello
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Rescooped by Francesco Pintus from Leadership in Distance Education
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Is Leadership a Soft Skill? Really? | Wall Street Oasis

Is Leadership a Soft Skill? Really? | Wall Street Oasis | Creativity as changing tool | Scoop.it
Read blog posts on Is Leadership a Soft Skill? Really? on Wall Street Oasis, the largest finance industry social network and web community. (Is Leadership a Soft Skill? Really?

Via Dr. Susan Bainbridge
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Rescooped by Francesco Pintus from Transformational Leadership
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Radically Changing the Cost of Higher Education with Technology | SiliconANGLE

Radically Changing the Cost of Higher Education with Technology | SiliconANGLE | Creativity as changing tool | Scoop.it

You’d have to be living under a rock to not be aware that technology has changed our lives in every possible area.  Hospitals now use iPads and tablets to hold patient records; sports arenas now have HD jumbo-trons; most every person has, if not a smart phone, a cell phone; and cars are increasingly more reliant on tech with Bluetooth, rear-view cameras, and alarm.


Via Dr. Susan Bainbridge
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Olga Kiss's comment, March 9, 2013 7:29 PM
very interesting post, and the TED lecture it refers to is amazing: http://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education.html Thank you, Luis!
Rescooped by Francesco Pintus from Comunicazione Politica e Social Media in Italia
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Da Facebook al voto: la scienza sociale al servizio della politica

Da Facebook al voto: la scienza sociale al servizio della politica | Creativity as changing tool | Scoop.it

Prima della ricerca sociale del Professor Fowler, si poteva solo immaginare il potere di Facebook nell’ambito politico. Ora, c’è la certezza. La viralità e la socialità, sia virtuale che reale, influenzano notevolmente la decisione di voto.

Ma il confine tra ricerca sperimentale e ricerca invasiva è molto labile.

Leggi tutto: http://dailystorm.it/2012/09/21/da-facebook-al-voto-la-scienza-sociale-al-servizio-della-politica/


Via Antonino Militello
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