10 consigli utili per sfruttare al meglio il social business networking. Presentazione per SMAU, Milano 2012
Via Stefano Principato
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Rescooped by Francesco Pintus from marketing personale onto Creativity as changing tool |
10 consigli utili per sfruttare al meglio il social business networking. Presentazione per SMAU, Milano 2012
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"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".
This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.
So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.
So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz
Giuseppe Mauriello's comment,
June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment,
June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.
Yes, successful marketing is all about emotions -- not facts.
There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.
But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.
Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those.
As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward." Via Karen Dietz, Omar Kattan - New Age AdMan Delete the scoop?
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In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.
LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!
But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.
And I love the main point of the post: that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.
Of course, that means you need excellent storytelling skills that lead to excellent stories.
I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them! Via Karen Dietz, Jim Signorelli, Omar Kattan - New Age AdMan Delete the scoop?
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Here are the best articles from across the web that I can find on using stories and storytelling in business. I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat! I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Tags tab above, and then click on one of the tags. All the articles on that topic will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ; Via Karen Dietz
Karen Dietz's comment,
May 21, 3:35 PM
Thank you so much for rescooping the Just Story It curation! I appreciate the acknowledgement and have a great week.
Karen Dietz's comment,
May 21, 3:36 PM
I so appreciate the shout-out Jose and thank you so much for re-scooping my curation. Hope you have an awesome week.
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