10 consigli utili per sfruttare al meglio il social business networking. Presentazione per SMAU, Milano 2012
Via Stefano Principato
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Francesco Pintus
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Rescooped by Francesco Pintus from marketing personale onto Creativity as changing tool |
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Via Stefano Principato
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Francesco Pintus's insight:
L'ultimo incontro della serie di eventi su tecnologie, politica e impresa organizzato dai Corsi di Laurea in Comunicazione del Dipartimento di Scienze Politiche, Scienze della Comunicazione e Ingegneria dell’informazione. Mi aspetto molto da questo ultimo appuntamento. Una potente occasione di confronto per tutti: imprese, operatori, istituzioni e per ogni persona che desidera comprendere meglio come cambia il mondo in torno a noi. Delete the scoop?
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![How and Why Social Engineering Works [Infographic] | Creativity as changing tool | Scoop.it](/resources/img/white.gif)
For many people in today’s world, being “online” has become a constant status. High-speed internet, smart phones and tablet PC’s have enabled us to stay connected whenever and wherever we are. Social hackers capitalize on vulnerabilities when it comes to keeping personal details private, and the problem has only seemed to get worse as the digital age has developed. Techniques as simple as looking over a shoulder as someone enters bank details or passwords are often used, as well as sending out deceiving emails ridden with malware and viruses that can take control of your computer. Hackers pose as a trusted entity in email blasts that utilize mind tricks to get the viewer to click on the link that will trigger the infection of your computer. Everyone with an internet connection is vulnerable, and public awareness is the first step in ending this growing problem... Via Lauren Moss Delete the scoop?
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57% of mobile web users will end up not recommending a website if they had any trouble visiting it on their phones. If a business has a bad website for mobile devices, 34% of visitors will end up going to a competitors’ website. According to WebpageFX, businesses should use CSS for the layout and not tables. They should code with XML or XHTML, and put all the important information on the top of the landing page. ”Mobile website users are usually busy doing something else like waiting in line, walking through town, or spending time out with friends,” reports WebpageFX. “Their main focus is not necessarily your website so information needs to be quick and easy to access.” By 2015, mobile sales in the U.S. are expected to reach $31 billion (right now they’re at $6.7 billion). Businesses have to get ready and have a solid mobile site, since that’s where many sales will start taking place... Via Lauren Moss 
Shanika Journey's curator insight,
April 3, 10:13 AM
I can actually say I'm one of the 57% that feels this way. Delete the scoop?
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Prezzip offers Prezi presentation templates & more. With mixing and matching our visuals you can optimize your presentations. Via Baiba Svenca 
Stella Maris Berdaxagar's curator insight,
May 19, 12:03 PM
It is an interesting way of making impressive presentations even more fascinating. Delete the scoop?
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Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect. Via Karen Dietz, Hans Heesterbeek 
Clayton Bye's curator insight,
January 6, 9:13 AM
Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve. 
Rick Grant's curator insight,
January 6, 8:17 PM
Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you. 
Karen Dietz's comment,
January 7, 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Producers Peter Katz and Don Le share why filmmakers should produce film pilots (proof of concepts) to market their projects online. This is based on their expe Via Hans Heesterbeek Delete the scoop?
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An overview of my recent research into the langauge of transmedia, or whatever you choose to call immersive, interactive, cross platform storytelling. Via Jess McCulloch Delete the scoop?
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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society (RT @GOOD: How storytelling can address the complex and intertwining issues of modern society, by @lksriv #wftf http://t.co/b0e6nB1f)... Via Jess McCulloch Delete the scoop?
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Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins" henryjenkins.org/ Via Héber Sales, OuroborosEntertainment, The Digital Rocking Chair, Alessio Carciofi Delete the scoop?
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Viral videos can be so useful on many fronts, from being an effective marketing device (e.g. Honda – The Cog) to a tool for championing social causes (e.g. KONY 2012). Via Roberta Quaresima Delete the scoop?
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Arriva payleven, l'innovazione per pagare con smartphone e tablet. Delete the scoop?
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Interesting post from Mark, Acting Coach of Scotland on how struggling is necessary to the process of learning how to act; you have to stretch and get out of your comfort zone to build your abilities.
Acting Coach of Scotland: "Struggle is necessary for growth. Just like in the training of a muscle, it’s the struggle that makes the microscopic tears that grow into stronger muscle. The same with your ability as an actor. Struggle makes you strong. This isn’t my opinion, it’s scientifically proven." Via Sirenetta Leoni Delete the scoop?
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Wired ha visitato in anteprima il nuovo incubatore romano. Uno spazio di 1.500 metri quadri a Stazione Termini che EnLabs lancia insieme a Luiss e Wind Via Andrea Solimene, Beople 
Andrea Solimene's curator insight,
April 4, 9:53 AM
diventare un crocevia di startupper e luogo dove chiunque è in grado di aggiungere valore all’ecosistema è ben accetto. Anche solo per leggersi un libro in attesa del treno, perché gli innovatori per prima cosa fanno questo: risolvono problemi. E a Termini una sala d’attesa decente non c’è. Tanto meno con libri dedicati! Delete the scoop?
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Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter. But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr? This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link. Via Lauren Moss 
Joshua OCock's curator insight,
March 27, 10:02 AM
Very interesting - but I'm not sure things will stay this way for long.. 
eileenludwig's curator insight,
April 9, 12:31 AM
Charts help you see the big picture of social media for your business Delete the scoop?
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Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy. It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss 
Linda Buckmaster's curator insight,
April 14, 3:32 AM
I agree that Twitter and Facebook are particularly difficult in terms of business marketing ... I have yet to master! 
Josie's curator insight,
April 15, 5:33 PM
Very clearly defined. An intelligent approach when thinking about YOUR social media strategy! 
AndySernovitz's curator insight,
May 3, 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Delete the scoop?
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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Delete the scoop?
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An overview of my recent research into the langauge of transmedia, or whatever you choose to call immersive, interactive, cross platform storytelling. Via Hans Heesterbeek Delete the scoop?
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Nuno Bernardo: How to use Transmedia to develop a Comedy project http://t.co/AVyQkRTN... Via Jess McCulloch Delete the scoop?
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2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012 by Esteban Contreras, via Slideshare Delete the scoop?
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10 consigli utili per sfruttare al meglio il social business networking. Presentazione per SMAU, Milano 2012 Via Stefano Principato 
Stefano Principato's curator insight,
December 12, 2012 9:38 AM
LinkedIn in 4 punti: Keyword, Personal branding, Networking, Competenza,
Andrea Solimene's curator insight,
December 12, 2012 9:56 AM
Come sfruttare al meglio gli strumenti offerti dai social media: ecco il caso di Linkedin raccontato dall'esperto Luca Conti.
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Now that technology has boomed at an Image unprecedented rate, the limits to all that can be accomplished by a simple mobile handset is only limited by imagination. The present day scenario has rendered the need to stay connected an absolute must. Via Roberta Quaresima Delete the scoop?
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Tra giochi social, community mangerecce e liste regalo, ecco le startup italiane ed europee che si sono presentate all'evento torinese. Delete the scoop?
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LinkedIn in 4 punti: Keyword, Personal branding, Networking, Competenza,
Come sfruttare al meglio gli strumenti offerti dai social media: ecco il caso di Linkedin raccontato dall'esperto Luca Conti.