Creativity as changing tool

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.

 

Here are some highlights:

 

**Blow Out Content Marketing and Lead Social Conversations with Content Curation...

 

Great tips for Effective Content Curation

 

**Great content curation is part science and art.

 

**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.

 

**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.

 

Tom Riddle, CEO of CIThread, a hosted content curation platform, says

 

"great content curation happens when three elements come together:

 

**SME - subject matter expertise 

 

**a focused objective and a strong voice in response to an article

 

**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.

 

Takeaways:

 

**if you are in marketing, you should care about content curation because it just works!

 

**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.

 

**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here [http://bit.ly/GM2tmg]

 

Via janlgordon