In the near future, developers say car apps will be big and Facebook may be the social network of the past.
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“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Francesco Pintus
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Rescooped by Francesco Pintus from Carlo Mazzocco | Il Web Marketing su misura onto Creativity as changing tool |
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This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks.
Jan Gordon:
Effective social business requires a strong brand message, great content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.
Excerpt:
"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."
Here are a few takeaways:
**The true colors of the world's top brands:
*29% use red *33% use blue *13% use yellow *28% use black or grayscale
**Good information about how people respond to different colors
Here are just a few:
*Red is agressive, provacative, attention- grabbing
*Purple signifies royalty, sophistication, mystery
*Black means prestige, value, timelessness
*Brown is earthlike, natural, simplistic
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See article and infographic here: [http://bit.ly/OjaJjM] Via janlgordon Delete the scoop?
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In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.
These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.
"Connecting ideas and people -- how talk can change our lives".
Here are a few things that caught my attention:
**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.
** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.
** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.
** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.
** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.
** Track and review future trends from behind the scenes. A good guide is Louis Gray.
**Create a conversation around a social object. That's what Hugh MacLeod does.
** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://www.conversationagent.com/] Via janlgordon 
Barry Deutsch's comment,
May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -
**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing
**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important
Here's what caught my attention:
Chapter 1: Setting the Stage for an Optimized State of Mind
**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action
Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation
**mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content
So many great tips on types of content to curate, here are just a few:
**Content created by influential people who are important to your target audience
**Aggregating the best comments from your own or others's blogs
**White papers, ebooks and case studies
**Tips, how-to's and best practices
Chapter 11 Social Networking Development - Don't Be Late to the Networking Party
**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals
**It's important to know which specific social networks are relevant to your customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/cycs5g4] Via janlgordon Delete the scoop?
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The world wide web is supposed to be just that: world wide. Sometimes it simply isn’t, however: This Guide, by author Jim Rion, is a must-have for anyone looking for access to the complete Internet.
This complete guide to the International web will show you: http://bit.ly/Joo3QB ; **Which governments around the world restrict Internet access
Download Guide [PDF] Here: http://bit.ly/Joo3QB ; Via maxOz, janlgordon Delete the scoop?
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