Why your small business SHOULD care about social media (Why your small business SHOULD care about social media http://t.co/w4SM2ejz...)...
I will add a big one reason your SMB must create, curate and be on social media to this list. Your presence is required because your absence will be crushing. Absence from social now moves a company from legitimate to non-legitimate, from someone customers want to do business with to someone who can't be trusted, from present and available to remote and out of mind.
Absence removes you from Google too. Even if you find a way, and I don't now how, to be present in Google and absent in social the dissonance such a disparity creates destroys conversion. The ultimate reason why SMBs MUST be on social is the over, what you stand to gain, is so much greater than the under, what social wlll cost, that to NOT participate is crazy and costly.
Via Martin (Marty) Smith