Arriva payleven, l'innovazione per pagare con smartphone e tablet.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
Curated by
Francesco Pintus
|
Suggested by GH onto Creativity as changing tool |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google AdSense Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
Read more: http://bit.ly/LyxGvt Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.
To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.
But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.
Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).
Read more: http://on.mash.to/Ke9Bil Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.
In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.
There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.
The Power of “Low Friction” Photo Sharing
Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.
Read more: http://bit.ly/Kqlbn9 Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.
39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES
MEETING, BRAINSTORMING, STRATEGY
Read more: http://bit.ly/KMGb4d Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.
But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.
Read more: http://bit.ly/J69H56 Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Note mg: You search a productivity tool in various categories, maybe you'll find it in this list:
Categories Online Office Suites Online Calendars Online Documents Online RSS Readers Startpages Invoice Managers Time Tracking Services Goal Tracking Services Project Management Services To-do Lists Personal Organizers- calendars, to-do’s, etc. all rolled Sticky Notes GTD Tools Mind Mapping Tools Online Collaboration Tools Web-Based Operating Systems Misc. Productivity Applications Music
Via Martin Gysler 
Martin Gysler's comment,
May 7, 2012 11:23 AM
It's my pleasure John. Yes it's a cool post with interesting tools :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.
Here’s the complete guide to app marketing that every app owner needs to follow.
Before Launch
Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:
Read more: http://bit.ly/JkeEHT Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
