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ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers. Here are some highlights.
You’re more popular on Facebook
Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.
The clear message from Facebook: pay attention to your Facebook presence.
Read more: http://bit.ly/Oyskmu Via Martin Gysler Delete the scoop?
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler Delete the scoop?
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Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.
In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.
There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.
The Power of “Low Friction” Photo Sharing
Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.
Read more: http://bit.ly/Kqlbn9 Via Martin Gysler Delete the scoop?
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How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler Delete the scoop?
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler Delete the scoop?
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Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.
But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.
Read more: http://bit.ly/J69H56 Via Martin Gysler Delete the scoop?
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Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.
Here’s the complete guide to app marketing that every app owner needs to follow.
Before Launch
Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:
Read more: http://bit.ly/JkeEHT Via Martin Gysler Delete the scoop?
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It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT Via Martin Gysler Delete the scoop?
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