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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Storytelling for Social Change!

Why Customer Anecdotes Can Tell You As Much as Metrics

Why Customer Anecdotes Can Tell You As Much as Metrics | Creativity as changing tool |
Why customer stories are better than metrics Jeannie Walters talks about the gold in off-the-cuff customer comments...


Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.


OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.


Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.


Enjoy this post and I hope to see more like it in the future!

Via Karen Dietz,
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Scooped by Francesco Pintus!

Just Story It - Scoops

Just Story It - Scoops | Creativity as changing tool |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Tags tab above, and then click on one of the tags. All the articles on that topic will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!