BBC launches 2012 Olympics live interactive video player with replay-friendly synced datas | Creativity as changing tool |

The video player combines the video with the associated data that is available to the BBC, creating a much richer experience for its audiences, according to Perry : “Where we are able to show athlete performance data, the key thing is that we synchronise the data and video together so that you always see the stats appropriate for the point in the video that you are watching,” advised Parry. “So if you decide to watch a video from the start, we won’t give you the results from the end. And if you are watching live, we won’t show the result of the Men’s 100m before you’ve had a chance to watch it!”

Via Nicolas Weil