Whether you like it or not, competition today is fierce. And it’s only going to get fiercer. Where the old battleground was price and efficiency, the new one will be innovation and time to market.
"You have to create alongside your customers, because you can’t rely on a robust outcome of your in-house innovation process"
"...you invite your community into the innovation process. You listen, observe, engage, discuss, and ultimately create together. ... You suddenly have a deep talent pool and you get significantly more initial approaches."
Via Katherine Stevens