Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Stories - an experience for your audience -
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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | Creativity as changing tool | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.

Via Karen Dietz, Hans Heesterbeek
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Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Rick Grant's curator insight, January 6, 2013 8:17 PM

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
Rescooped by Francesco Pintus from Content Curation World
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Curation vs. Blogging: The Difference Is In The Focus

Curation vs. Blogging: The Difference Is In The Focus | Creativity as changing tool | Scoop.it

Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?

The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.  

 

Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.

 

Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.


Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.

 

This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.

 

...

 

Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.

 

But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.

 

And rather than stumbling into items, they continually seek for specific items.

 

The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.

 

While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."

 

Rightful. 8/10

 

Full article: http://www.kitsch-slapped.com/2012/06/facts-questions-on-blogging-curating-collecting/ ;


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Robin Good's comment, June 19, 2012 4:21 PM
Thank you Deanna for writing it!
AnneMarie Cunningham's curator insight, March 14, 2013 2:13 PM

another explanation of curation

Everett Hudson's comment, March 22, 2013 10:50 AM
you have great ideas. more please!
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Guest post: How to get targeted traffic from Quora and Yahoo Answers

Guest post: How to get targeted traffic from Quora and Yahoo Answers | Creativity as changing tool | Scoop.it
Marketing your blog or website is key to its long-term success. Finding ways to increase your traffic will help you increase your sales and protect your brand longevity.


Quora and Yahoo Answers are both simple question-and-answer sites. Some users post their questions, and other users post answers. The site covers every topic you can think of, and the answers range from general to in-depth and authoritative.


While seemingly simple, both sites are excellent sources of free, targeted traffic for your blog or website. Here’s how

 


Via Cendrine Marrouat - cendrinemarrouat.com
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How to Make Your Blog’s Permalinks SEO Friendly

How to Make Your Blog’s Permalinks SEO Friendly | Creativity as changing tool | Scoop.it
Blog post at Evergreen Success : It's Simple Saturday! But, I must confess, this one might not seem so simple at first. Which is why I'm going to walk you through it.

Via Cendrine Marrouat - cendrinemarrouat.com
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5 Tips on Business Blogging With Minimal Resources

5 Tips on Business Blogging With Minimal Resources | Creativity as changing tool | Scoop.it
“Why should we have a blog?” It’s a reasonable question.

 

Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.

 

Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.

 

Read more: http://bit.ly/IWXKAm


Via Martin Gysler
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Rescooped by Francesco Pintus from Curation, Social Business and Beyond
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Creativity as changing tool | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


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5 Simple Ways to Reuse Your Blog Content

5 Simple Ways to Reuse Your Blog Content | Creativity as changing tool | Scoop.it
You spend a lot of time creating great blog posts and once it's posted, you forget about it, right? Nope!

 

That content is ripe for reusing and you shouldn't let it go to waste. Here are 5 simple ways to reuse your blog content.

 

 


Via Cendrine Marrouat - cendrinemarrouat.com
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58 Surfire Ways to Curate or Create Persuasive Content Your Audience Will Love

58 Surfire Ways to Curate or Create Persuasive Content Your Audience Will Love | Creativity as changing tool | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.

 

Here are a few things that caught my attention:

 

*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?

 

**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.

 

**Use a conversational tone of voice. Nobody wants to chat with a company.

 

**Be engaging. Using the word you is the most powerful way to be more engaging.

 

Be remarkable. So much content is out there, how can you stand out?

 

**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.

 

**If your readers feel they know you, they will connect with you.

 

**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.

 

Curated by Jan Gordon covering "Content Marketing and Beyond"

 

Read full article here: [http://bit.ly/HQj1vl]


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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
Rescooped by Francesco Pintus from Business in a Social Media World
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25 WordPress plugins worth using

25 WordPress plugins worth using | Creativity as changing tool | Scoop.it

Looking to add some features to your WordPress blog to increase traffic and build a loyal audience? In this article, you will find a list of 25 of the best plugins around.


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, May 14, 2012 3:48 PM
Thank you for sharing my article!
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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | Creativity as changing tool | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.

 

Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.

 

Read more: http://bit.ly/KMIeVT


Via Martin Gysler
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