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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Transmedia: Storytelling for the Digital Age
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Master Class: How To Make A Great Commercial (Part One)

Master Class: How To Make A Great Commercial (Part One) | Creativity as changing tool | Scoop.it

From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ...


Via The Digital Rocking Chair
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Rescooped by Francesco Pintus from Brand Stories
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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | Creativity as changing tool | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.

 

LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!

 

But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.

 

And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.

 

Of course, that means you need excellent storytelling skills that lead to excellent stories. 

 

I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!


Via Karen Dietz, Jim Signorelli, Omar Kattan - New Age AdMan
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Rescooped by Francesco Pintus from Internet Marketing Strategy 2.0
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Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies | Creativity as changing tool | Scoop.it

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.

 

For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.

 

Very useful. 8/10.

 

Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;


Via Robin Good
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