Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from SOCIAL MEDIA, what we think about!!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | Creativity as changing tool |

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.


Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.


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Via Martin Gysler
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Rescooped by Francesco Pintus from Just Story It! Biz Storytelling!

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches | Creativity as changing tool |
Wanna know a secret?  I’m a marketing expert and my elevator pitch STINKS.  Come to think of it, I don’t really have a good elevator pitch.


What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.


There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)


Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!


Review written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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