I write on creative leadership, innovation, business model innovation, best-selling authors and creative entrepreneurs. I’m looking for changemakers working on pushing corporate culture forward through creativity. On occasion, I write about stuff that doesn’t fit neatly into one of these categories.
Lego, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years it has enjoyed double-digit growth…..but, just ten years ago, the company was losing nearly a million dollars a day.
Bloomberg traveled to the company’s headquarters in Denmark to get a glimpse into Lego’s history, its production, its fans, the Lego family billionaires and the young boss who rebuilt one of the world’s most loved toy companies.
It's become so common that we take it for granted: a start-up is born, raises venture capital, grows rapidly, and then is acquired in an 8-, and 9-, or even 10-figure deal. In recent years, Tumblr, Instagram, Waze, Yammer, and now WhatsApp have followed this path. In earlier years, the same thing happened to household names like YouTube and Skype.
It's not hard to see why the founders of these companies would have trouble turning down a billion dollars or more for their companies. But the fact that so many founders has said yes to those deals has been bad for Silicon Valley and the U.S. economy.
"The rapid exchange of data needed to maintain competitiveness demands access to multiple, fluid sources of information. Crowdsourcing helps this happen."
Excerpts, 3 examples:
Anheuser-Busch (AB)– The world’s leading brewer, ...sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.
Coca-Cola– Coke now uses a more open business model, assuming an increasingly prominent position in corporate crowdsourcing. Its open-sourced “Shaping a Better Future” challenge asks entrepreneurs to create improvement-ventures for the project-hubs of youth employment, education, environment and health.
ucts more effectively, once again tying social media to co-creation.
Unilever– Despite its globally-recognized and respected research staff and facilities, Unilever understands the value of collaboration with innovative partners from outside the firm. It seeks external contributions from anyone with useful input into such diverse project challenges as storing renewable energy, fighting viruses, reducing the quantity of sodium in food, creating cleaning-products that pollute less.
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Paolo Lorenzoni, Project Lead & Business Designer at IDEO: Many lean startup practitioners have a tendency to treat everything as “pivotable.” This can be dangerous because it turns lean startup into a mechanistic trial and error exercise. The lack of intent makes it easy to get lost. To avoid this fate, it's helpful to anchor lean techniques around an observed human need, which is supplied by design thinking...
The number is probably much higher for startup companies which thrive on the ability of workers to collaborate and develop ideas together. Open offices aren't all headaches and wasted productivity, or they would have never ...
Lessons From Sun Microsystems Creative Corporate Culture Although Netscape’s recruitment video is decades old, it’s still relevant to this day. If you want to use it in your own company, it’s readily-available on YouTube and other video sharing websites. But if you simply want to get the core lessons from the interns, employees and Jim …
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