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5 Examples of Companies Innovating with Crowdsourcing

5 Examples of Companies Innovating with Crowdsourcing | Creativity and innovation | Scoop.it

"The rapid exchange of data needed to maintain competitiveness demands access to multiple, fluid sources of information.  Crowdsourcing helps this happen."

        

Excerpts, 3 examples:
    

Anheuser-Busch (AB)– The world’s leading brewer, ...sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.

 

Coca-Cola– Coke now uses a more open business model, assuming an increasingly prominent position in corporate crowdsourcing. Its open-sourced “Shaping a Better Future” challenge asks entrepreneurs to create improvement-ventures for the project-hubs of youth employment, education, environment and health.

ucts more effectively, once again tying social media to co-creation.  

 

Unilever– Despite its globally-recognized and respected research staff and facilities, Unilever understands the value of collaboration with innovative partners from outside the firm. It seeks external contributions from anyone with useful input into such diverse project challenges as storing renewable energy, fighting viruses, reducing the quantity of sodium in food, creating cleaning-products that pollute less.

 

Click the title to see the full list of 5.

 

Related tools & [posts by Deb:

 

Stay in touch with Best of the Best news, taken from Deb's  NINEmulti-gold award winning curation streams @Deb Nystrom, REVELN, via a once a month via email, available for free here, via REVELN Tools.
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Deb Nystrom, REVELN's curator insight, February 20, 4:42 PM

Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well.   Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.

Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like  M4IS2  (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making)  - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D

Deb Nystrom, REVELN's curator insight, February 26, 3:12 PM

Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well.   Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.

Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like  M4IS2  (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making)  - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D

Creativity and innovation
I write on creative leadership, innovation, business model innovation, best-selling authors and creative entrepreneurs. I’m looking for changemakers working on pushing corporate culture forward through creativity. On occasion, I write about stuff that doesn’t fit neatly into one of these categories. www.creativecorporateculture.com
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Creativity exercises to improve your lateral thinking abilities - Creative Corporate Culture

Creativity exercises to improve your lateral thinking abilities - Creative Corporate Culture | Creativity and innovation | Scoop.it
Here are some Creativity exercises to improve lateral thinking skills
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Ninja Innovation : Taking a Leaf Out of a Ninja’s Scroll - Killer Techniques for Entrepreneurs - Creative Corporate Culture

Ninja Innovation : Taking a Leaf Out of a Ninja’s Scroll - Killer Techniques for Entrepreneurs - Creative Corporate Culture | Creativity and innovation | Scoop.it
Ninja Innovation : Taking a Leaf Out of a Ninja’s Scroll - Killer Techniques for Entrepreneurs
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How Innovation and Lean Management Work at Harley-Davidson - Lean Six Sigma Belgium

How Innovation and Lean Management Work at Harley-Davidson - Lean Six Sigma Belgium | Creativity and innovation | Scoop.it
Lean management to reduce waste at Harley-Davidson
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Silicon Valley’s acquisition fever is bad for innovation

Silicon Valley’s acquisition fever is bad for innovation | Creativity and innovation | Scoop.it

It's become so common that we take it for granted: a start-up is born, raises venture capital, grows rapidly, and then is acquired in an 8-, and 9-, or even 10-figure deal. In recent years, Tumblr, Instagram, Waze, Yammer, and now WhatsApp have followed this path. In earlier years, the same thing happened to household names like YouTube and Skype.

It's not hard to see why the founders of these companies would have trouble turning down a billion dollars or more for their companies. But the fact that so many founders has said yes to those deals has been bad for Silicon Valley and the U.S. economy.


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5 Examples of Companies Innovating with Crowdsourcing

5 Examples of Companies Innovating with Crowdsourcing | Creativity and innovation | Scoop.it

"The rapid exchange of data needed to maintain competitiveness demands access to multiple, fluid sources of information.  Crowdsourcing helps this happen."

        

Excerpts, 3 examples:
    

Anheuser-Busch (AB)– The world’s leading brewer, ...sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.

 

Coca-Cola– Coke now uses a more open business model, assuming an increasingly prominent position in corporate crowdsourcing. Its open-sourced “Shaping a Better Future” challenge asks entrepreneurs to create improvement-ventures for the project-hubs of youth employment, education, environment and health.

ucts more effectively, once again tying social media to co-creation.  

 

Unilever– Despite its globally-recognized and respected research staff and facilities, Unilever understands the value of collaboration with innovative partners from outside the firm. It seeks external contributions from anyone with useful input into such diverse project challenges as storing renewable energy, fighting viruses, reducing the quantity of sodium in food, creating cleaning-products that pollute less.

 

Click the title to see the full list of 5.

 

Related tools & [posts by Deb:

 

Stay in touch with Best of the Best news, taken from Deb's  NINEmulti-gold award winning curation streams @Deb Nystrom, REVELN, via a once a month via email, available for free here, via REVELN Tools.
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Deb Nystrom, REVELN's curator insight, February 20, 4:42 PM

Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well.   Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.

Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like  M4IS2  (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making)  - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D

Deb Nystrom, REVELN's curator insight, February 26, 3:12 PM

Here are some current, corporate examples of crowdsourcing, which is also finding its way to government and non-profits as well.   Some say that anything corporate, or having top-down management of the project or guidance from an external organisation for solely commercial constructs is not crowdsourcing.

Regardless, now that complex, adaptive systems has arrived as a part of the conversation, along with terms like  M4IS2  (Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making)  - crowdsourcing will have a chance to prove if it is a sign of our times, including concepts of creative destruction and reinvention. ~ D

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Paolo Lorenzoni: Where Lean Startups and Design Thinking Meet - The Accelerators - WSJ

Paolo Lorenzoni: Where Lean Startups and Design Thinking Meet - The Accelerators - WSJ | Creativity and innovation | Scoop.it
Paolo Lorenzoni, Project Lead & Business Designer at IDEO: Many lean startup practitioners have a tendency to treat everything as “pivotable.” This can be dangerous because it turns lean startup into a mechanistic trial and error exercise. The lack of intent makes it easy to get lost. To avoid this fate, it's helpful to anchor lean techniques around an observed human need, which is supplied by design thinking...

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The Open Office: Friend or Foe To Startup Success? - The Next Web

The Open Office: Friend or Foe To Startup Success? - The Next Web | Creativity and innovation | Scoop.it
The number is probably much higher for startup companies which thrive on the ability of workers to collaborate and develop ideas together. Open offices aren't all headaches and wasted productivity, or they would have never ...

Via Raj Nadar
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Open offices hurt productivity
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10 of the Biggest Trends in Technology For 2014 | Damon M. Banks

10 of the Biggest Trends in Technology For 2014 | Damon M. Banks | Creativity and innovation | Scoop.it

I was fortunate to virtually connect with Neeraj Tewari to get an insider's look at the technology which is sure to continue taking the world by storm. On data privacy, the web of things, Ultra HD 4K, No-touch interfaces, 3-D printing, wearble Technology, Large cloud Services, Personal Cloud Services, Online Video Streaming, Social Networks that are IT policy friendly.

 

 


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Design Thinking and the Business Model Canvas for the Mobile Economy

Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://sta...

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Google Glass Helps Students Learn About Tech, Entrepreneurship, and Social Media

Google Glass Helps Students Learn About Tech, Entrepreneurship, and Social Media | Creativity and innovation | Scoop.it
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Why we have our best ideas in the shower: The science of creativity

Why we have our best ideas in the shower: The science of creativity | Creativity and innovation | Scoop.it
It's a long term, unwritten rule: We get our best ideas in the shower. Why does this happen? Here is an exploration of the science of creativity:

Via Anne Leong
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Ivon Prefontaine's curator insight, February 6, 1:32 PM

Sometimes we have to be doing something other than focusing on the idea. The key is recalling the enlightened moment.

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5 Ways to Bring Creativity Back to Your Culture

5 Ways to Bring Creativity Back to Your Culture | Creativity and innovation | Scoop.it
All too often, entrepreneurs build companies that stifle the very creativity they need. Here's how to get that creative spark back.

 

Excerpted:  Three changes (of five) you can make today to bring creativity back to your culture.

Offer Unlimited Vacation

Offering unlimited vacation won't make people skip work every Friday or leave people hanging at deadlines. Instead, it will give them control to choose when they decide to work and when they don't. Although this may seem trivial, being able to choose means everything in a creative culture.

   

Ditch the Meetings

The worst part about meetings is that they're incredibly easy to add. Even if you make an agenda, the number will only go up as you grow in size. As a result, little creative thinking will get done during the day.

    

Nix Department Goals

Department goals often help managers more than employees. Generally, you'll end up wasting valuable hours setting new goals and then even more time asking why you didn't hit them.
 

Worse still, each department relies on resources they don't control and departments they're not a part of to reach their goals. This can result in teams signing up for work they were unaware of, which can lead to arguments about whose goals are more important.

 

Give Plenty of Feedback

...A lot of companies make feedback a formal process, waiting until the end of the month, quarter, or year to share how they actually feel.

Creative cultures thrive on timely, spontaneous feedback. Whether it's good or bad, feedback helps teams raise their own expectations. It's the fuel you need to ignite a creative culture. And who doesn't want one of those?

 

Read more here.

 

 

Related tools & posts by Deb:

     

Don't miss a thing by subscribing to Best of the Best news, taken from Deb's  NINE curation streams @Deb Nystrom, REVELN, featuring three gold award change-themed streams, shared once a month via email,  free here,via REVELN Tools.

     

Beyond Resilience: Givers, Takers, Matchers and Anti-Fragile Systems

    

Co-Creation in Theory U: Leading from the Future as it Emerges & the Road to Commitment


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Deb Nystrom, REVELN's curator insight, February 5, 10:13 AM

I left off his "Let Employees Work Remotely" not because I don't believe it helps, it's just that it has been challenged because of the need to interact with others, examine blind spots, and building a culture does involve a certain amount of showing up.

~  Deb 

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Lorem ipsum dolor sit er elit lamet, consectetaur cillium adipisicing pecu, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ull... | Creativity and innovation | Scoop.it
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Gemba Kaizen as a Low Cost Approach to Management - Lean Six Sigma Belgium

Gemba Kaizen as a Low Cost Approach to Management - Lean Six Sigma Belgium | Creativity and innovation | Scoop.it
One of the first things you’d notice about Gemba Kaizen is that it differs wildly from the grand, innovative gestures that are all the rage now in the country
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How Your Business Model Dictates the Survival of Your Company - Business Model Academy

How Your Business Model Dictates the Survival of Your Company - Business Model Academy | Creativity and innovation | Scoop.it
How Your Business Model Dictates the Survival of Your Company
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Tools for Business Model Generation [video]

Tools for Business Model Generation [video] | Creativity and innovation | Scoop.it

Entrepreneur and business model innovator Alexander Osterwalder discusses dynamic, yet simple-to-use tools for visualizing, challenging and re-inventing business models. 


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Tomas Trejbal's curator insight, March 4, 3:14 AM

love the book... video definitely worth seeing...

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What is innovation - Creative Corporate Culture

What is innovation - Creative Corporate Culture | Creativity and innovation | Scoop.it
What is innovation
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Innovation-You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation-You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses | Creativity and innovation | Scoop.it
Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas...

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Want to Be More Creative at Work? 7 Ideas to Help You Get Started

Want to Be More Creative at Work? 7 Ideas to Help You Get Started | Creativity and innovation | Scoop.it
Does your company allow you to block off time in your work day for creativity—a time devoted to ideation, and not connected to a project that is currently in the works? (Hint: if you have no idea w...

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Why Most Of What We Know About Management Is Plain, Flat, Dead Wrong

Why Most Of What We Know About Management Is Plain, Flat, Dead Wrong | Creativity and innovation | Scoop.it

We are in fact at the beginning of a set of gigantic changes in society, in which everything we do is being re-invented—how we live, how we work, how we play, how we communicate, even how we think and how we feel. At the heart of these changes is of course the Internet and its related technologies. We have already seen big changes. But the implications of it have only just begun.


Via Kenneth Mikkelsen
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In the article check out the management principles of the Creative Economy.
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donhornsby's curator insight, January 31, 8:43 AM

(From the article): But it requires more than agility. It requires an agility that is tightly linked to empathy and a responsiveness to what customers want and need. That’s because the technology has not only empowered producers and entrepreneurs and given them more possibilities in terms of what they can produce.


Technology has also empowered customers. Globalization gave customers choices. The Internet gives customers instant access to reliable information as to what those choices are and an ability to communicate with other customers and mobilize support for what they collectively want.

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7 Predictions For The Future Of Work

7 Predictions For The Future Of Work | Creativity and innovation | Scoop.it
We might not have holographic conference calls or teleporting commutes yet, but corporate anthropology can give us a realistic glimpse of our futures...

Via Trudy Raymakers, Ivon Prefontaine
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Workers at all levels will need to market themselves through their social networks.

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Ivon Prefontaine's curator insight, February 15, 6:44 PM

We definitely need collaboration. What passes for it is collegiality and congeniality. Collaboration should have an edge where we can disagree in respectful ways and create effectively with the tension that arises.

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Leadership Lessons from Facebook

Leadership Lessons from Facebook | Creativity and innovation | Scoop.it

Facebook has been around for a decade. What can you learn about growth and change from Facebook? Lots.


Via Patti Kinney
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What happens online changes what happens in real life.

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9 Ways to develop a Creative Climate and improve Employee Engagement

9 Ways to develop a Creative Climate and improve Employee Engagement | Creativity and innovation | Scoop.it
9 must haves to develop a Creative Climate and real Employee Engagement (9 Ways to develop a Creative Climate and improve Employee Engagement http://t.co/uD1R7D1Fiu)...

Via Karina Aouini, Ivon Prefontaine
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Ivon Prefontaine's curator insight, February 7, 1:17 PM

The ideas here do require trust and openness. Deep listening to the self and collective are foundational. We can proclaim "all hands on deck" in education or "we will hit it out of the ball park" but those remain superficial until we listen in ways that suggest there is change happening.

 

I wonder what would happen if the teachers on the margins, the ones who do create and innovate were listened to and invited to speak openly?

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The Best Leaders Ask for More Feedback

The Best Leaders Ask for More Feedback | Creativity and innovation | Scoop.it
It's not enough to just ask for feedback once. Research shows that the most effective leaders also follow one rule: Get lots of feedback.
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