The Landscape of User Experience Design in Asia, by Daniel Szuc and Josephine Wong - Core77 | Creativity and learning |
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When we started pitching the importance of related disciplines like usability and user centered design 10+ years ago in Hong Kong and in mainland China, there was little interest or understanding of what the terms meant, how they could be applied in product design and development, or how it could help the business make better products and services. Fast forward to 2011 and we are seeing encouraging trends and indicators in the Asian market to show that User Experience is healthy, growing and will continue to do well for many years to come.