Creativity and le...
Follow
Find tag "research"
4.1K views | +0 today
Creativity and learning
A bubble-and-squeak dish of elearning, creativity, innovation and design education
Curated by Clive Hilton
Your new post is loading...
Your new post is loading...
Scooped by Clive Hilton
Scoop.it!

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Creativity and learning | Scoop.it

The brain is designed to hide most of our intentions and promote self-confidence, an adaptive function that improves lives and prevents information overload. So we invent stories and believe our lies and confabulations. Social science experiments reveal that we are inherently self-righteous and consistently overrate our knowledge, autonomy, and abilities. We say advertising doesn’t influence us even though sales say otherwise. And we maintain these self-serving delusions when wired to a lie detector, which means we are lying to ourselves and not intentionally to the experimenters!

 

But marketers cling to these false convictions and post-hoc rationalizations in large-scale quantitative studies that test and track “awareness,” “topline” reports that skim the surface because they ignore real motives that lay hidden in the depths of our “unawareness.”

Clive Hilton's insight:

Stimulating and cogently argued case for being sceptical about much of the prevailing marketing methodology that surrounds efforts to gain an insight into the mind of 'the consumer'. Whoever that is.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

To Make Open Access Work, We Need to Do More Than Liberate Journal Articles | Wired Opinion | Wired.com

To Make Open Access Work, We Need to Do More Than Liberate Journal Articles | Wired Opinion | Wired.com | Creativity and learning | Scoop.it
In an act of solidarity with the late Aaron Swartz's crusade to liberate publicly funded knowledge for all, many academics have been posting open-access PDFs of their research.
Clive Hilton's insight:

A whole can of academic worms being opened here...

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

Stop Designing for “Users” | ThoughtWorks Studios

Stop Designing for “Users” | ThoughtWorks Studios | Creativity and learning | Scoop.it

Most products support activities underpinned by collaboration and sharing. Designing for individuals may actually be harmful because these activities reflect ongoing transformations of artifacts, individuals, and social interactions. Focusing on individuals might improve things for one person at the cost of others. As Donald Norman says in Human-Centered Design Considered Harmful:

The more something is tailored for the particular likes, dislikes, skills, and needs of a particular target population, the less likely it will be appropriate for others.

Clive Hilton's insight:

Interesting and actually not that contentious when one gets to the heart of the argument. The message is to design for the activity, not the individual.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

UK to open up access to research

UK to open up access to research | Creativity and learning | Scoop.it
Wikipedia's Jimmy Wales is to help the UK government make the academic research it funds freely available to all...

 

The decision will have major implications for the publishing industry.

Firms currently charge access to peer-reviewed papers covered in journals.

Science Minister David Willetts outlined details of the plan in an article in the Guardian newspaper ahead of a speech to the Publishers Association.

He noted that the state currently spent about £5bn a year funding university studies.

 

"Giving people the right to roam freely over publicly funded research will usher in a new era of academic discovery and collaboration, and will put the UK at the forefront of academic research," he said.

 

more...
No comment yet.
Rescooped by Clive Hilton from web2.0ensapje
Scoop.it!

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research]

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research] | Creativity and learning | Scoop.it

The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.

 

 

Here the skills that information-fishermen of the future will need the most:

 

1) Sense-making

2) Social intelligence

3) Novel and adaptive thinking:

4) Cross-cultural competency:

5) Computational thinking:

6) New media literacy:

7) Transdisciplinarity:

8) Design mindset:

9) Cognitive load management:

10) Virtual collaboration:

 

 Curated by Robin Good

 

Executive Summary of the Report: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-work-skills-executive-summary.pdf 

 

Download a PDF copy of Future Work Skills 2020: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-skills-2020-research-report.pdf  


Via Robin Good, janlgordon, Angel Sobrino
more...
Beth Kanter's comment, December 20, 2011 7:34 PM
Thanks for sharing this from Robin's stream. These skills sets could form the basis of a self-assessment for would-be curators, although they're more conceptual - than practical/tactical. Thanks for sharing and must go rescoop it with a credit you and Robin of course
janlgordon's comment, December 20, 2011 7:56 PM
Beth Kanter
Agreed. It's also one of the articles I told you about....good info to build on:-)
Nevermore Sithole's curator insight, September 4, 2014 2:34 AM

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research]

Scooped by Clive Hilton
Scoop.it!

Welcome // | Bamboo DiRT

Bamboo DiRT is a tool, service, and collection registry of digital research tools for scholarly use. Developed by Project Bamboo, Bamboo DiRT makes it easy for digital humanists and others conducting digital research to find and compare resources ranging from content management systems to music OCR, statistical analysis packages to mindmapping software.

Clive Hilton's insight:

I haven't had a chance to check out all the tools yet, and some of them are definitely commercially mainstream (Adobe InDesign, for instance), but there is good stuff in there, for sure.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

4 Secrets For Doing Gonzo User Research

4 Secrets For Doing Gonzo User Research | Creativity and learning | Scoop.it
A few years ago, I got to partner up with one of the world’s best ad creatives, Steve Henry. We spent the morning working on a brief for premium frozen foods. We blasted out a load of ideas and then hit a lull, as creative teams do.
Clive Hilton's insight:

Here's one for my design research students. Be imaginative in your explorations.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

Text mining: what do publishers have against this hi-tech research tool?

Text mining: what do publishers have against this hi-tech research tool? | Creativity and learning | Scoop.it
Researchers push for end to publishers' default ban on computer scanning of tens of thousands of papers to find links between genes and diseases...

 

This technique, called text mining, is a vital 21st-century research method. It uses powerful computers to find links between drugs and side effects, or genes and diseases, that are hidden within the vast scientific literature. These are discoveries that a person scouring through papers one by one may never notice.It is a technique with big potential. A report published by McKinsey Global Institute last year said that "big data" technologies such as text and data mining had the potential to create €250bn (£200bn) of annual value to Europe's economy, if researchers were allowed to make full use of it.

 

Unfortunately, in most cases, text mining is forbidden. Bergman, Murray-Rust, Piwowar and countless other academics are prevented from using the most modern research techniques because the big publishing companies such as Macmillan, Wiley and Elsevier, which control the distribution of most of the world's academic literature, by default do not allow text mining of the content that sits behind their expensive paywalls.

Any such project requires special dispensation from – and time-consuming individual negotiations with – the scores of publishers that may be involved.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

Cultural history holds back Chinese research : Nature News & Comment

Cultural history holds back Chinese research

Confucius and Zhuang have produced a culture in China that values isolation and inhibits curiosity. Neither is good for science, says Peng Gong.

more...
No comment yet.
Scooped by Clive Hilton
Scoop.it!

Act First, Do the Research Later - Core77

Act First, Do the Research Later - Core77 | Creativity and learning | Scoop.it
Industrial Design content and community site - articles, discussions, interviews and resources.

Think before acting. Sounds right, doesn't it? Think before starting to design. Yup. Do some research, learn more about the requirements, the people, the activities. Then design. It all makes sense. Which is precisely why I wish to challenge it. Sometimes it makes sense to act first, think afterwards.

more...
No comment yet.