Interpreting design thinking | Business21C | Creativity and learning |
Design thinking offers real and really great value for organisations. But the idea is threatened by its own success, says Professor Kees Dorst.


In order to get beyond the hype, it is important that we articulate the different kinds of design thinking that exist, and outline the different ways they can be applied in the context of innovation and organisational change.I offer for discussion here a framework for positioning design thinking.The model uses a basis of formal logic combined with common notions from design research to clarify the nature of design reasoning and distinguish between different kinds and levels of design thinking.