The role of research is vital in any meaningful design effort. Design students can be either confused or indifferent to the demands of and requirements for research. Even for those who recognise the value of research the problem often comes at the point when it becomes necessary to make sense of all the information that’s been gathered. This short Prezi provides a simple overview of how data can be used and interpreted. It includes invented data for illustrative purposes as well as genuine examples of data interpretation as well as a YouTube clip from students who’ve undergone a research process.

The overriding lesson is that research should justify, substantiate and inform the design process.