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In the coming week we'll be publishing posts by frog's researchers drawing on their experience of working for commercial and non-commercial clients in some of the less predictable places of the world: Afghanistan; post-revolution Egypt; Rwanda; Burundi; Brazil, Ethiopia; South Sudan; India and China—the list of countries is extensive, the global insights team ratchet up more than 150 projects a year across industries— financial inclusion, healthcare, automotive, fast moving consumer goods.
In this series, the posts are written by Jan Chipchase, Cara Silver and Mark Rolston to coincide with the publication of their new report: In The Hands of God: A Study of Risk and Savings in Afghanistan that explored issues related to the design and adoption of mobile money services. As you might expect from a country at war, Afghanistan is very much an outlier, but as such it can reveal behaviours that are far more difficult to spot elsewhere in much the same way that lead users are different from mainstream users. It's a journey that revealed the best and worst of humanity: from the family bonds, trust, betrayal and even an attempted kidnapping.