Jose Ferreira has a big vision of what his startup, Knewton (which attempts to make personalized curricula for individual students), can do for education.
So this dystopian vision of education as a mass-customised experience, driven by Google-style analytics is one in which education is reduced to dehumanised algorithms and in which there appears to be no role for pedagogy, the opportunity for students to learn by failing, and which teachers are apparently an out-moded and inefficient resource.
Pay attention to the language being used here; it's all about 'growth'; it's about restrictive commercial practices to protect the investment potential, it's about 'educators wanting more data'; it's about controlling and creaming off profits from captive markets:
"By late 2012, Ferreira hopes Knewton will have automated the process of tagging content. An automated tagging process would make it significantly easier for any content developer--from a teacher to an organization--to move its content onto Knewton’s platform. Ferreira envisions a scenario where Knewton provides an iTunes Store-like service, offering up a dazzling array of content nuggets that can be mashed together."
[Thanks Apple for establishing the paradigm]
One thing's for certain. It's education that exploits at every level. It's education that reduces humans to data. It's production line efficiency dressed up as effective learning.
It's bugger all like any kind of education I would want. It's frightening