The Dinner Series | Creativity and learning |
James Victore's week of brain exercises feeds meaningful thinking...


In sports they tell you that to become a better player, you have to practice against people more talented than you—demolishing your opponent each time will never lead to increased skills. This advice holds true in the creative realm as well, and one of the great graphic designers of our time, James Victore, is inviting a handful of budding designers to come play with him. Never one for convention, Victore began hosting a week-long workshop in his Williamsburg studio last October as a way of challenging up-and-comers to see design through his eyes while giving them a "set of wings" so they can continue to grow.


His provocative style extends from his own work to how he encourages others. Although a professor for many years at NYC's School of Visual Arts, Victore doesn't claim to take an academic approach. "All I know how to do is spur thinking on," he says. "I don't teach design because I don't know how to." Referring to his role as a content generator over a graphic designer, Victore focuses more on the statement made than the aesthetics behind it. The exercises he challenges the group with revolve around this ideology, each tasking them to expand their thinking. "We want to stretch your brain and hope it doesn't return to its original shape," he explains.