Questioning the question | Creativity and learning |

As the director of Design-Led Innovation at Philips Design, Clive van Heerden is working to bring designers into the process of technological development.


Van Heerden takes issue with the fact that design is almost exclusively seen to be about beautification, rather than being acknowledged for its transformative powers. He believes that design needs to be brought into the technical research lab to help change the innovation process. “We use artists and designers from the most unlikely disciplines because they all bring different ideas and processes to the task. This helps to turn methodological tension into creative tension.”