Creativity and learning
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Creativity and learning
A mish-mash of items on learning, creativity, innovation and design education
Curated by Clive Hilton
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4 Secrets For Doing Gonzo User Research

4 Secrets For Doing Gonzo User Research | Creativity and learning | Scoop.it
A few years ago, I got to partner up with one of the world’s best ad creatives, Steve Henry. We spent the morning working on a brief for premium frozen foods. We blasted out a load of ideas and then hit a lull, as creative teams do.
Clive Hilton's insight:

Here's one for my design research students. Be imaginative in your explorations.

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Stop Designing for “Users” | ThoughtWorks Studios

Stop Designing for “Users” | ThoughtWorks Studios | Creativity and learning | Scoop.it

Most products support activities underpinned by collaboration and sharing. Designing for individuals may actually be harmful because these activities reflect ongoing transformations of artifacts, individuals, and social interactions. Focusing on individuals might improve things for one person at the cost of others. As Donald Norman says in Human-Centered Design Considered Harmful:

The more something is tailored for the particular likes, dislikes, skills, and needs of a particular target population, the less likely it will be appropriate for others.

Clive Hilton's insight:

Interesting and actually not that contentious when one gets to the heart of the argument. The message is to design for the activity, not the individual.

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