Brainstorming, whether you believe in it or shun it, is a fantastic neologism. But as Frog Principal Designer David Sherwin has found, it’s also a very American word--one that doesn’t exist in every language.
The Frog team began to wonder if there might be a way to facilitate connectivity and problem-solving skills amongst the girls without the aid of technology or an outside design team. Sparked by their experiences with the Girl Effect, Sherwin and Fabricant began working on a stand-alone resource that could lead anyone, anywhere, through the problem-solving process: the Community Action Toolkit. They found inspiration in their own office, looking at how Frog had tackled problem solving with its clients. “What we’ve seen when we work with startups is that actually, when you start designing, you learn things along the way that change your view of the problem you’re trying to solve,” they explain. So rather than designing a step-by-step list, they created a non-linear toolkit of activities, ranging from Find Issues, Uncover Needs (a guide to doing research in your community) to Lights, Camera, Action! (tips for putting on skits to pitch solutions to a large group of people). Each activity ends with a return to a core focus: clarify your goal, again and again, as your project progresses.