Creativity and learning
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Creativity and learning
A mish-mash of items on learning, creativity, innovation and design education
Curated by Clive Hilton
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4 Secrets For Doing Gonzo User Research

4 Secrets For Doing Gonzo User Research | Creativity and learning | Scoop.it
A few years ago, I got to partner up with one of the world’s best ad creatives, Steve Henry. We spent the morning working on a brief for premium frozen foods. We blasted out a load of ideas and then hit a lull, as creative teams do.
Clive Hilton's insight:

Here's one for my design research students. Be imaginative in your explorations.

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Technology Is Useless If It Doesn’t Address A Human Need

Technology Is Useless If It Doesn’t Address A Human Need | Creativity and learning | Scoop.it

The power of Silicon Valley is evident in almost everything we do. But is the drastic change that technology has wrought on modern life having an effect on the world of social entrepreneurship?

 

How can our illiterate and semi-literate grandmothers use technology to tell the stories of their ongoing transformation once they return home? How can we help them communicate, measure, and evaluate their success? A challenge, indeed, but one crucial to our ensuring sustainability and full-scaling the “Barefoot Approach.”

I’m sharing this story because simply participating in the Lab was “potentially disruptive.” What we learned through the four-month process, which ended in a week of identifying and pitching a solution, went far beyond our expectations. It did not disrupt our focus, as we thought it might. It taught us a new thought process for analysis of challenges. I went into the process thinking we had no limits to our creativity and resourcefulness, but realizing our information deficit in and of itself, was a limitation.

 

Silicon Valley expanded our learnings around innovative process. We learned what key-placed resources can catalyze within an organization, essential to maximizing and leveraging them to drive more significant change.

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