Even when we can outwit our brain’s threat-alert system, it’s still difficult to find what the late, great management philosopher Peter Drucker advised we must find to be effective in any capacity: “chunks of time.” Spurts of time riddled with interruptions aren’t conducive to creativity because each time our focus is wrecked, we struggle to get back to the point we’d reached in our creative “flow” (a term coined by psychologist Mihaly Csikszentmihalyi). Creativity isn’t like restarting a blu ray disk and picking up exactly where we left off. A great deal of energy went into getting to the place, and we must expend more energy to get into it again..."
Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life.
Media Special: What it's like as Games Commissioning editor at The Guardian...
Fundamentally, news is about human drama and the kernel of every news story, whether it's a tsunami or some kind of political failure or whether it's horse-meat, the kernel is human drama and emotion and the ways that humans respond. Often the only touch point that the media has with that for games is 'what effect are they having on people'. That's where we get this problem about these awful stories about research into videogame violence and twist it in new directions that the researchers never meant.
So there are myriad problems, really. In some places, especially with the Guardian and I think the Telegraph and Times as well, that they really want to embrace games but they're just not sure about how to do it. Things are changing, though - we've got writers like Helen Lewis at the New Statesman who's a real advocate and a really good writer as well. Figures like that are really going to change things - people like Tom Chatfield and Steven Poole. Charlie Brooker is another really important example - he's been the kind of Trojan horse of games journalism, a lot of his columns for the Guardian have been informed by games. Even if they're not about games he often uses the language of games journalism to confront issues which has been really interesting and valuable...".
There is no element of the television industry more intriguing at this point than the broadcast networks and their fascinating slow death. The Big Four -- ABC, CBS, Fox, NBC -- have had their heads in the sand about the complicated future they face.
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