Hubert's creative insights: Designing is not a rare or magical ability. Although inspiration normally happens spontaneously, one could not wait indefinitely for that light bulb moment.
Since every design is supposed to communiate an idea, we can say that design integrates form and content. This implies that design is not a purely visual and mechanical exercise but a contemplative thought process.
In sales and marketing, sales people have a roadmap of their sales process, from finding a lead to making that first client contact, to finally closing a deal, this is called the Sales Funnel. This metaphor can also be applied in the creative world to stimulate better work and provide better structure.
Here are the steps:
1. Define values and goal.
2. Discover moods and metaphors through associations (mind mapping).
3. Generate ideas and define a concept.
4. Create a visual language.
5. Design it.
Would you like a process to create a more consistent creative work which distinguishes itself from the work of your peers? Then download this manifesto from Stephen Hay http://changethis.com/manifesto/show/48.04.DesignFunnel
Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubiesocial. I'd love to hear from you.