Creative Insights
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Creative Insights
Infecting the world with creativity, one idea at a time (interior design, advertising, brand identity, graphic design & photography).
Curated by Hubert Cosico
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5 Steps to Meaningful Design

5 Steps to Meaningful Design | Creative Insights | Scoop.it

Hubert's creative insights: Designing is not a rare or magical ability. Although inspiration normally happens spontaneously, one could not wait indefinitely for that light bulb moment.

 

Since every design is supposed to communiate an idea, we can say that design integrates form and content. This implies that design is not a purely visual and mechanical exercise but a contemplative thought process.

 

In sales and marketing, sales people have a roadmap of their sales process, from finding a lead to making that first client contact, to finally closing a deal, this is called the Sales Funnel. This metaphor can also be applied in the creative world to stimulate better work and provide better structure.

 

Here are the steps:

1. Define values and goal.

2. Discover moods and metaphors through associations (mind mapping).

3. Generate ideas and define a concept.

4. Create a visual language.

5. Design it.

 

Would you like a process to create a more consistent creative work which distinguishes itself from the work of your peers? Then download this manifesto from Stephen Hay http://changethis.com/manifesto/show/48.04.DesignFunnel

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubiesocial. I'd love to hear from you.

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Abstract paintings made creatively by people having sex.

Abstract paintings  made creatively by people having sex. | Creative Insights | Scoop.it
"Love Is art," declares each one of Jeremy Brown’s paintings produced with a uniquely intimate methodology: two lovers going at it, using their bodies as the brush.
Hubert Cosico's insight:

An abstract painter, Brown was making paintings for a living, who occasionally paint in bed with his lovers. One day, a friend saw one of his works and wanted to make one herself with her husband. Brown improvised a kit with everything she would need: a tarp to protect the bedroom from splashes of paint, canvas, a bottle of all-natural, body-safe paint, and two pairs of disposable slippers to get between the tarp and the bathroom. His friend loved the kit so much, Brown figured there would be a market for it.

 

How to use the Love is Art Kit?

Once everything is laid out, the couple will pour the paint directly onto the canvas, and then use their bodies to move it around and across the canvas, creating an abstract image.Then, throw the disposable slippers on and walk to the shower or bath to wash each other.

 

Kits start at $89 and come in a range of canvas and paint color pairings. Perhaps the "Signature Series"--with a canvas hand-painted in red hearts--is just the thing for your loved one on February 14, Valentine’s Day.

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubiesocial. I'd love to hear from you.

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How can bread provide creative solutions to today's socio-economic problems?

Projet Pain Perdu

 

Tina Seelig, through her Creativity Crash Course via Standford Venture Lab challenged our team  to look at BREAD in a new way and create as much "value" as possible.

 

Our team, Team ThinkingLab was inspired by the current economic situation that has impacted thousands, if not millions, of lives across the globe. Through this project we aim to harness the power of creativity by providing humane and practical solutions in our own little way. Feel free to share it.

 

I am totally elated to have shared this productive experience with Inês Amaral from Coimbra, Marc Alcover from Barcelona, Victor Antofica from London and Ms. Betsy Bayha from California :-)

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubiesocial. I'd love to hear from you.

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Socius Ars's curator insight, April 15, 2013 6:02 AM

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20 Home Office Design Ideas for Small Spaces

20 Home Office Design Ideas for Small Spaces | Creative Insights | Scoop.it

Here are 20 Small Home Office Ideas ideal for those who are challenged for room and wish to have a decently organized work space that combines form with function. You will be surprised at the number of uncanny pots and multitasking décor that make this a possibility.

 

Source: Decoist

 

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Everything is a Remix Part 4

Although our system of law doesn't acknowledge the derivative nature of creativity, the fact remains that everything is a remix... or at least thats how Kirby Ferguson considers evolution.

 

Social evolution is all about copying, transforming and combining.

 

Part 1: The Song Remains the same http://vimeo.com/14912890

Part 2: Remix Inc. http://vimeo.com/19447662

Part 3: The Elements of Creativity http://vimeo.com/25380454

 

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Silhouette by Alexander Khokhlov

Silhouette by Alexander Khokhlov | Creative Insights | Scoop.it

Artist and photographer Alexander Khokhlov took this brilliant photo entitled “Silhouette”, as a part of project “Weird Beauty”. Model Alexandra Romanova pauses to face-paint artist Valeriya Kutsan, where the face portrait is painted half black and half white, and the black half resembles a side view outline of the face it lies within, creating an illusion of choice depending on what color you’re looking at.

 

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Small space design: Tiny matchbox apartment

Micro-apartments are common in historically dense cities like Paris and Barcelona, but architect Valentina Maini wasn't interested in typical small space solutions like lofted sleeping quarters or murphy beds. She wanted her 25 square meter home (269 square feet) to look a bit more conventional, but to stack functions.

 

She hired a carpenter to create a dining table that slides over a matching bench to create more room for guests (she's had 20 over for wine and cheese). She didn't stop there. The bench also slides to reveal a full-sized bathtub: her micro-spa. Valentina filled her need for leg-less chairs using traditional zen tatami chairs that can be placed above her bathtub/bench for eating or reading or removed for bath hour (or used to create a viewing lounge outside her balcony window).

 

Not interested in the daily work involved in a transforming bed, Valentina simply raised her mattress a few extra feet and set to work creating a closet below. Recycling three large cabinets from her former work place (her tiny pad is now also her home office), she created sliding drawers for clothing that tuck within sliding drawers for the cabinets that all tuck neatly beneath her sleeping quarters (though if she'd had 20 centimeters more in height she would have created a hanging closet within the cabinets).

 

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Fun design: How to make people take the stairs instead of the escalator

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. How do we change people's behavior and convince them to take the stairs instead of the escalator? Watch this video and see how creative designs and a bit of fun can make wonders!

 

Quick fact: 66% more people than normal chose the piano stairs over the escalator!

 

Do you want to have more fun? People at www.thefuntheory.com believe that the easiest way to change people's behavior for the better is by making things fun to do. 

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubertvalentino. I'd love to hear from you.

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LIVING IS LIFE's curator insight, March 6, 2013 5:28 AM

Com' è possibile modificare abitudini consolidate nella vita delle persone?  Secondo The fun theory, attraverso il divertimento si può indurre la gente ad adottare un comportamento diverso....guardare per credere!

 

Fun can obviously change behaviour for the better

Lenore Mewton's curator insight, March 14, 6:13 PM

Loved finding this. Fun fun fun. People not only want to have fun - we need it!. I'm heading for the link above.. .. .  Our child self is our best self. Always. Firm believer in the values of Peter Pan.

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Selecting a font is like getting dressed with subliminal messages

Selecting a font is like getting dressed with subliminal messages | Creative Insights | Scoop.it

Do typefaces really matter? To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers, says Tom de Castella. But can different shaped letterforms really convey those values?

 

The power of the font goes back to the Greeks, says Julie Strawson, director of Monotype Imaging, an international type-design company. "The Greeks created handwriting and that's one of the most personal ways of communicating."

 

A typeface may never quite be able to replicate the intimacy of pen and ink but with an estimated 200,000 fonts to choose from today, there are no shortage of different styles to choose from.

 

Selecting a font is like getting dressed, Ms Strawson says. Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey.

One of the crucial dilemmas is whether to opt for serif or sans serif. In a serif typeface the letters have extra curls and bobbles, reminiscent of calligraphy, whereas in sans serif (literally without serif) the letter forms have clean lines without any protruding bits. "Some people find serif best because, like handwriting, it helps the eye to link the letters," Ms Strawson says. "With sans each character is completely separate, there's more white space which is why some find it more readable."

 

The typeface matters because of its power to create a sense of recognition and trust, she argues: "Everyone recognises the BBC just from three characters in Gill Sans. It's an icon. If you wrote BBC in a flowery font people wouldn't recognise it." Banks are particularly aware of this, with companies like Barclays creating their own branded font to reinforce a sense of security at a time when fear of fraud and scamming is high.

 

But Jonathan Barnbrook, founder of the website Virus Fonts, believes the power of typography goes beyond such utilitarian aims.

"A good typeface creates an emotional response in relation to the message it is conveying. You're trying to get that tone of voice right - you can shout or whisper. And you want to sum up the spirit of the age, because they do date quite quickly." People have become more aware about the impact of fonts because of computers, but the power of a typeface is still largely subliminal, he argues. Mr Barnbrook is best known for producing provocatively named, subversive fonts such as Exocet, Bastard, Prozac and Nixon.

 

Indeed there's no limit to the emotional range a typeface can reflect. "Typography is so closely associated with language so you can express irony and get the whole complexity of emotion in there," adds Mr Barnbrook.

 

Typeface or font?

A typeface is the specific letterform design of an alphabet. A font is a collection of all the characters of a typeface, including capital letters and lowercase letters, numerals and punctuation marks.

 

For letterpress printing, using hot metal, a font was produced for every size and style of typeface, but today fonts are delivered as a digital software file that caters for all sizes of a typeface.
That is why the words font and typeface are often interchanged

 

source: http://www.bbc.co.uk/news/magazine-10689931

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubertvalentino. I'd love to hear from you.

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Socius Ars's curator insight, April 15, 2013 6:05 AM

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Important principles of visual communication

Important principles of visual communication | Creative Insights | Scoop.it

Here are some important principles we need to take into account in order to make our visual messages more effective:

 

1. Focal Point. The most important thing in a visual layout is having a focal point. That’s the place where you want to guide your audiences’ attention.

 

2. Contrast. Creating contrast can be achieved by combining opposing elements, like light and dark values, empty with filled space, highly saturated colors with desaturated ones etc.

 

3. Balance. Think of balance as visual weight in your composition, we need our layout to be visually balanced unless our purpose is to unsettle our viewers. Symmetrical balance will make the design appear conservative, traditional and formal while Asymmetrical balance may be add more visual appealing and interest.

 

4. Movement. We can control the eye’s flow using lines. Lines can create movement, and depending on their style we can then communicate different visual messages.

 

5. Rhythm. To achieve rhythm we are using repeating elements like patterns in our compositions. Either regular or irregular they will create some sort of movement.

 

6. Perspective. Perspective gives us the sense of depth.

 

7. Unity. A good composition or layout must be consistent, and all its parts should be working together.

 

Source: http://makeyourideasart.com/design/the-important-principles-of-visual-communication/

Author: Spyros Thalassinos via @shellykramer

 

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20 Design trends to watch in 2012. Take heed!

20 Design trends to watch in 2012. Take heed! | Creative Insights | Scoop.it

 

Particularly current in 2012 is the trend for pared-back minimalism, which cuts through the noise with considered use of white space, clean type, bold, simple shapes and limited colour palettes, rather than ladling on special treatments and effects. The current consumer desire for authentic, unique products that give a sense of heritage rather than bland mass-production manifests itself in several smaller ways too.

 

Are you hungry for creative inspiration? Or just want to know when to zig when everyone else zags? Here's a snapshot overview of the design trends to watch in 2012.

 

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How to Design Unique and Unforgettable Logos [Infographic]

How to Design Unique and Unforgettable Logos [Infographic] | Creative Insights | Scoop.it

Some of the best tips to give you some of the most professional looking Logos. These tips will help you to grow to a much larger extent and do well in all areas since Logo is one of the main Business element which will help you to build up your own brand for your company.


Via Chintan Jain, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Tiny Origami apartment in Manhattan unfolds into 4 rooms

In 2005, third-grade-teacher Eric Schneider bought as big as an apartment as he could afford in Manhattan. He paid $235,000 for a 450-square-foot studio with a tiny kitchen.

Then he let architects Michael Chen and Kari Anderson of Normal Projects design a way to pack more density into his small space.

In order to fit more apartment in a small footprint, they created an object that's bigger than furniture, but smaller than architecture and that morphs with the changing activities of a day.

It's a large, blue, oversized cabinet that houses all of the walls/bed/tables/shelving/closets needed for at least 4 full-sized rooms.

By continuing to unfold, or fold differently, Schneider can create a bedroom with accompanying built-in nightstand and closets, but an office plus library, a guest bedroom, and a living room. Or close it up entirely and simply flip down the small bar and the room becomes entertaining space for a dozen.

The Normal Projects architects called their creation the Unfolding Apartment, though given Schneider's affinity for the Japanese sense of space (he spent his first year post-college living and teaching in Japan), it could as easily be called the Origami Apartment.

In total, Schneider spent $70,000 total remodeling his new apartment and this includes not just the cabinet, but the bathroom renovation, all cabinetry, kitchen appliances, furniture and dishes.

In this video, Chen shows us his custom cabinet of rooms and Schneider unfolds a few of his favorite configurations: his bedroom (& closet/changing room), office (& library), guest bedroom, kitchen, dining bar, living room and lounge.

 

Original Story here: http://faircompanies.com/videos/view/tiny-origami-apartment-in-manhattan-unfolds-into-4-rooms/

 

For more small space design ideas visit: http://pinterest.com/hubertvalentino/design-for-small-spaces/

 

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10 Most Inappropriate Magazine Ads

10 Most Inappropriate Magazine Ads | Creative Insights | Scoop.it
Pretty women and naked bodies are really catchy elements and always draw everyones attention. Check out 10 Most Inappropriate Magazine Ads
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omar carrion's curator insight, April 27, 2:04 PM

Cuando la disrupción va más alla del mal gusto.

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Creativity can save lives!

This video harnesses the power of creative storytelling to convey an important message with great emotional impact.

 

Save lives. Be creative!

 

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An Ode to Creative Work by Behance

Behind every great advancement, in every industry, there is a creative mind.

 

Creativity may come easy, but creation is hard.

 

The late nights spent trying, and failing, and trying again.

 

All the while, holding onto our vision.


Pushing what we see in our mind's eye into the world.

 

But our brilliance is being held captive by forces around us and within us.

 

Middle men who play us down while marking us up.


Not giving us credit. Getting us to work for free.

 

And worse, we get in the way of our own success.


We rely on chance encounters. We’re disorganized and isolated, liable to go unnoticed.

 

We can do better.

 

When creative minds come together, the sum exceeds all expectations.


We connect, we learn, we critique, and we prosper.

 

It's not about money or fame, it's about doing what we love.

 

It's about creating our greatest work on our own terms.


It’s about realizing that creativity is not just an opportunity - it's a responsibility.

 

Here's to unleashing our full potential.


For us, and for the world that awaits what we will do next; Take creative control.

 

Download your Creativity Manifesto:

http://www.behance.net/assets/img/films/BehanceManifesto.pdf

 

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Transforming a small apartment into a hybrid home office/living space

Transforming a small apartment into a hybrid home office/living space | Creative Insights | Scoop.it

Yuko Shibata found a simple solution to turning a simple apartment into a hybrid office/living space.

 

Two mobile walls were installed in order to separate the spaces and give the place a contemporary feel. The former living space was transformed from the original structure – a box frame type reinforced with concrete walls, with almost all walls acting as supporting building frames – into a home office that has everything needed for work related problems. Yuko Shibata installed two bookshelves, each having a large door, that separate the living space from the office space.

 

One of the bookshelves was added to the living area, creating a meeting room and a library, while the other bookshelf found its place in the bedroom, creating a library used for work whenever the door to the bedroom is left open. This insures that the bedroom is not seen from the office. Creative solutions like this partitioning are always welcome in small spaces, making ideas come to life for the benefit of human kind.

 

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How creativity can solve your problems

How creativity can solve your problems | Creative Insights | Scoop.it

Interacting with the world requires creative problem solving every day. Enter Tina Seelig's innovation engine. Tina gives us her creative insights as to how different aspects in our lives like culture, attitude, imagination, knowledge, habitat and resources help shape the way we solve our problems. According to Tina, the bigger the problem, the bigger the opportunity to find creative solutions!

 

"Creativity allows you to thrive in an ever-changing world and unlocks a universe of possibilities. With enhanced creativity, instead of problems you see potential, instead of obstacles you see opportunities, and instead of challenges you see a chance to create breakthrough solutions."

 

Here's a quick recap on how creativity works:

1. it identify opportunities

2. It allows you to reframe problems.

3. It encourages you to challenge existing assumptions

4. It allows you to connect and combine ideas

 

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Tiny zen home with movable walls

 

Rui Miguel and Sonia Lopez both work in confined office buildings so they wanted a home with plenty of outdoor space and natural light. They settled on a 40 square meter (430 square foot) apartment with few windows, but a roof space, a small deck and potential.

 

Enter Miguel Angel of Miel Architects who convinced the couple to cut a hole in their roof to create an indoor/outdoor shower as the centerpiece of the apartment. From above the hole appears to be a simple planter on their roof deck with the ivy plants disguising the depth of the descent (though the wood of the planter is the same wood of the shower).


From inside, the hole turns an otherwise windowless bathroom into a magical place. During a storm, Sonia and Rui now shower in the rain. During summer, the air is cooling and in winter, even with the glass closed, the sunlight and plants create a tropical feel.

 

Inspired by Japanese homes, the architects not only made the bathroom the center of the living space, but he copied the concept of Shoji "paper" panels (they're often created using rice paper on a wood frame) as a way of dividing the home. Rather than traditional translucent panels created from rice paper over wood frames, the doors in the home are solid, but like their inspiration they move in multiple directions, allowing for softer closings of one large space.

 

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Never miss an opportunity to be fabulous!

Creative classroom experiments in entrepreneurship:

 

In this video, Technology Ventures Program’s Executive Director Tina Seelig shares rich insights in creative thinking and the entrepreneurial mindset.

 

To watch the complete talk of The Art of Teaching Entrepreneurship and Innovation http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2266

 

Incidentally a crash course on creativity is being offered online for free by Tina and her team from Venture Lab http://venture-lab.org/creativity

 

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How game elements and principles can creatively transform consumer behavior.

While doing my course work for my Gamification Class via coursera, I saw this video of Jesse Schell during the DICE Summit in 2010 (Design, Innovate, Communicate and Entertain). The video illustrates how the integration of game elements and game design techniques could creatively influence consumer engagement, brand interaction and marketing in the near future.

 

Adam Penenberg from fastcompany.com wrote an article about how video games infiltrate our lives and described Jesse Schell's intervention: Jesse Schell began his speech with the premise that a real-life game could be stacked on top of reality. You'd get points for, well, just about everything you normally do in the course of 24 hours. This was already happening, he explained, and the games were altering human behavior. What were American Express points and frequent-flier miles but games that reward loyalty? Weight Watchers? A game. Fantasy football? A game stacked on top of a game that influences the way you watch a game. In the Ford Fusion, a virtual tree is embedded in the dash. The more gas you save, the more the tree grows. They put a virtual pet in your car, he marveled, and it actually changes the way people drive!

 

Sensors, he said, have gotten so cheap that they are being embedded in all sorts of products. Pretty soon, every soda can and cereal box could have a built-in CPU, screen, and camera, along with Wi-Fi connectivity. And at that point, the gaming of life takes off. "You'll get up in the morning to brush your teeth and the toothbrush can sense that you're brushing," Schell said. "So, 'Hey, good job for you! Ten points' " from the toothpaste maker. You sit down to breakfast and get 10 points from Kellogg's for eating your Corn Flakes, then grab the bus because you get enviro-points from the government, which can be used as a tax deduction. Get to work on time, your employer gives you points. Drink Dr Pepper at lunch, points from the soda maker. Walk to a meeting instead of grabbing the shuttle, points from your health-insurance provider. Who knows how far this might run? Schell said. He offered psychedelic scenarios, like the one in which you recall a dream from the previous night where your mother was dancing with a giant Pepsi can: "You remember the REM-tertainment system, which is this thing you put in your ear that can sense when you enter REM sleep, and then [it] starts putting little advertisements out there to try and influence your dreams." If the ads take hold, you win big points for discounts at your local grocery store. "Then there's your office mate," Schell continued, "and he's like, 'Check out this new digital tattoo' " that he got from Tatoogle AdSense, and when you show him yours, you realize you're both wearing Pop-Tart ads. You get paid for the ads, plus 30 additional points just for noticing.

 

After work, you go shopping. Points. Your daughter gets good grades in school and practices the piano? More points. You plop down on your sofa for some television, and "it's just points, points, points, points," because eye sensors ensure that you actually watch the ads. In the meantime, you chat with other viewers, play games designed around the ads, and tally more points. Sure, it's crass commercialization run amok, Schell conceded, but "this stuff is coming. Man, it's gotta come. What's going to stop it?"

 

Video Credit: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/ Watch more DICE 2010 videos at http://g4tv.com/dice2010...

 

For the full article of Adam Penenberg: http://www.fastcompany.com/1702209/how-video-games-are-infiltrating-and-improving-every-part-our-lives

 

You may also want to check out Jane McGonigal's TED Talk on how gaming can make a better world. Jane is the author of the book Reality Is Broken: Why Games Make Us Better and How They Can Change the World. She shared Herodotus' theory on how ancient Lydia survived famine by playing dice games. She's also really funny. Check her Ted talk: http://www.youtube.com/watch?v=dE1DuBesGYM

 

Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubertvalentino. I'd love to hear from you.

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20 Creative Examples Of Bus Stop Advertising

20 Creative Examples Of Bus Stop Advertising | Creative Insights | Scoop.it

Advertising is must if you want to promote your product. If you have a good idea to advertise your product then people will attract to your product quickly. Oh and of course, Presentation, Presentation and Presentation. If you have a skill of presentation to your product then surely you’ll get good results.

 

Here are 20 examples of bus stop advertising which will inspire you on how to advertise your products unconventionally.

 

Look at the examples http://digcms.com/2010/10/04/creative-examples-bus-stop-advertising/

Thank you Albert Johnson.

 

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Choosing Branding Colors for your Website

Choosing Branding Colors for your Website | Creative Insights | Scoop.it

Colors have a variety of associations within North American culture alone, and can mean something radically different to Japanese or Middle Eastern readers, where color meanings are frequently much more specific and defined.


It is important to understand how color associations vary from culture to culture, and within different possible audiences, when planning a everything from branding to brochures to websites.


Choosing the right color can be tricky since many color meanings may seem contradictory — particularly in the West, where color meanings are extremely broad. Here we’ll look at a rainbow of basic hues and what meanings people of different cultures may infer from them.

 

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Space saving furniture

With population growing and urbanizing,  spaces become scarce and the value and price of real estate rises. Resource furniture presents us some creative solutions on this video.

 

For more small space design ideas visit: http://pinterest.com/hubertvalentino/design-for-small-spaces/

 

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Design that works! Creative Examples of Print Advertising

Design that works! Creative Examples of Print Advertising | Creative Insights | Scoop.it
For your creative inspiration: In the world of print advertising, there’s a small window to grab the audience’s attention.
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How To Break The Mold & Reinvent Your Resumé

How To Break The Mold & Reinvent Your Resumé | Creative Insights | Scoop.it

To get great work, you have to get noticed. Here is a curated collection of resumes and other self-promo pieces that break the mold and spark genuine interest.

 

It's no secret that creativity matters. Yet when it comes to selling our own services - arguably the thing that matters most - we often set aside our creative superpowers, opting for a standardized resume instead.

 

In an overstuffed job market, it's more important than ever to set yourself apart. But how can you cram everything you do, know, and aspire to accomplish into a single page and create something memorable?

 

The options are infinite, but the most successful examples we've found have a few qualities in common. They tell a story, inject personality while maintaining professionalism, demonstrate expertise in a relevant way, and - last but not least - pique the curiosity of their recipients.

 

Here are 15 examples of resumes, portfolios, and promotional mailers that entertain and inform http://99u.com/tips/7208/How-To-Break-The-Mold-Reinvent-Your-Resum

 

Do you have any creative resumés that allows you to be a cut above the rest? Im on a mission to spread creativity. Share your insights, follow me on Twitter @hubertvalentino. I'd love to hear from you.

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