follow the bouncing ball called content marketing
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Rescooped by bill grishaw from Video Marketing on YouTube
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Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize | follow the bouncing ball called content marketing | Scoop.it
Tumblr drives more average video starts from site referrals than YouTube, Twitter & Reddit, and may be more important for video marketing than you know.

Via Ileane Smith, Agi Anderson
bill grishaw's insight:

got a Tumblr account optimized for your video? Want one? =) 

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Lon Naylor's curator insight, March 6, 2014 9:29 AM

Interesting video marketing idea. Anyone doing this?

Agi Anderson's curator insight, March 6, 2014 9:55 AM

Wow, who knew?? I have Tumblr but rarely use it anymore.may have to rethink!! Are you using Tumblr?

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the nexus of content, media and humans
Curated by bill grishaw
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Rescooped by bill grishaw from Promotional Gifts
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Wrist Bands with QR Codes - A Great PromoGift for Events, Charities & Fundraisers etc

Wrist Bands with QR Codes - A Great PromoGift for Events, Charities & Fundraisers etc | follow the bouncing ball called content marketing | Scoop.it

Via Promotion Specialist
bill grishaw's insight:

like this!!

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Promotion Specialist's curator insight, August 19, 2014 8:25 AM

Wrist Bands with QR Codes - A Great Promo Gift for #Events, Charities & Fundraisers etc. http://goo.gl/Fd7Gf

#business 

Rescooped by bill grishaw from Content Marketing, Curation, Social Media & SEO
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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | follow the bouncing ball called content marketing | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible


Via Martin (Marty) Smith, Ally Greer
bill grishaw's insight:

in case you were wondering...   =)

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Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

Rescooped by bill grishaw from better brand engagement
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Infographic: What is Organic SEO? - Marketing Technology Blog

Infographic: What is Organic SEO? - Marketing Technology Blog | follow the bouncing ball called content marketing | Scoop.it

Infographic: What is Organic SEO? by Douglas Karr on Marketing Technology Blog


Via Rob Williams
bill grishaw's insight:

good to know the difference. it's not about gimmicks or tech. it' s about being real and knowing the difference. 

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Rob Williams's curator insight, March 8, 2014 1:46 PM
This: "you should base your optimization decisions first and foremost on what’s best for the visitors of your site"
Rescooped by bill grishaw from Marketing Revolution
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Social Media Life Cycle

Social Media Life Cycle | follow the bouncing ball called content marketing | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab, Marissa_stone, John van den Brink
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Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

Rescooped by bill grishaw from Marketing Revolution
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Social Media Life Cycle

Social Media Life Cycle | follow the bouncing ball called content marketing | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab, Marissa_stone, John van den Brink
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Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

Rescooped by bill grishaw from follow the bouncing ball called content marketing
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Want A Crash Course In Stanford's Design Thinking? Here it is for free (Pt. 1 Empathy)

Want A Crash Course In Stanford's Design Thinking? Here it is for free (Pt. 1 Empathy) | follow the bouncing ball called content marketing | Scoop.it

The Institute of Design (D.School) at Stanford has become one of the most talked about institutions recently because of the methodology they are spreading around the world to improve our lives through a collaborative approach that inspires human centered innovations. Last week I had the absolute privilege of being a part of the Design Thinking Hawaii boot camp which was focused on improving the education system in Hawai’i.

 

==================

What is empathy?

To feel what someone else feels.

To walk in another’s shoes. 

=============

 

 

The 3 ways to empathize
 

Immerse: Become the user and actually live their experiences. A great example of this comes from Tim Brown’s book “Change by Design” when IDEO was designing for Robert Porter who is the CEO of the SSM DeParul Health Center in Saint Louis. Their challenge was to design a better experience for ER patients.  Instead of analyzing and brainstorming new ideas automatically, they actually had one of their designers become a patient in the emergency room and see what the patient experience was like.

Joey Aquino

 

 


Via Edwin Rutsch, bill grishaw
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bill grishaw's curator insight, February 17, 2014 1:54 PM

what else is there? engage and empathize!

Eli Levine's curator insight, February 17, 2014 9:55 PM

Useful, especially when it comes to working practically with people, rather than over them as "superiors."  Human beings (especially Americans) don't always respond well to power, especially when it's illegitimate and not directed towards their well being, health and quality of life.

 

I'm sure this is culture sensitive.  But for the US, this could work.

 

Think about it.

Rescooped by bill grishaw from Empathy and Compassion
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Want A Crash Course In Stanford's Design Thinking? Here it is for free (Pt. 1 Empathy)

Want A Crash Course In Stanford's Design Thinking? Here it is for free (Pt. 1 Empathy) | follow the bouncing ball called content marketing | Scoop.it

The Institute of Design (D.School) at Stanford has become one of the most talked about institutions recently because of the methodology they are spreading around the world to improve our lives through a collaborative approach that inspires human centered innovations. Last week I had the absolute privilege of being a part of the Design Thinking Hawaii boot camp which was focused on improving the education system in Hawai’i.


==================

What is empathy?

To feel what someone else feels.

To walk in another’s shoes. 

=============

 


The 3 ways to empathize
 

Immerse: Become the user and actually live their experiences. A great example of this comes from Tim Brown’s book “Change by Design” when IDEO was designing for Robert Porter who is the CEO of the SSM DeParul Health Center in Saint Louis. Their challenge was to design a better experience for ER patients.  Instead of analyzing and brainstorming new ideas automatically, they actually had one of their designers become a patient in the emergency room and see what the patient experience was like.

Joey Aquino




Via Edwin Rutsch
bill grishaw's insight:

what else is there? engage and empathize!

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Eli Levine's curator insight, February 17, 2014 9:55 PM

Useful, especially when it comes to working practically with people, rather than over them as "superiors."  Human beings (especially Americans) don't always respond well to power, especially when it's illegitimate and not directed towards their well being, health and quality of life.

 

I'm sure this is culture sensitive.  But for the US, this could work.

 

Think about it.

Rescooped by bill grishaw from Human Workplace
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Watch, Read and Listen - Human Workplace

Watch, Read and Listen - Human Workplace | follow the bouncing ball called content marketing | Scoop.it
Watch, Read and Listen - Human Workplace http://t.co/610nx1Wr6c

Via Liz Ryan
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Rescooped by bill grishaw from Music business
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What the Music Business Can Learn From the Gaming and Gambling Industries

What the Music Business Can Learn From the Gaming and Gambling Industries | follow the bouncing ball called content marketing | Scoop.it

"When it comes making money, the music industry – from labels, to artists, managers, promoters and venues – is stuck in the past. While the industry has embraced digital technology for production and distribution, almost everyone still insists on selling albums and songs. And while the industry continues to plod forward with its model of selling music "products," fans have moved on. They want music for free, but are willing to pay for music 'experiences.'"


Via Jérôme Rastoldo
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Webgrrl's curator insight, February 5, 2013 4:14 AM

I am a Minnow! ~ First, artists and labels should get comfortable with the fact that some people aren't likely to pay for music, instead relying on radio, YouTube, downloads from friends, etc. But these 'customers' (minnows) are important, because without them, you cannot attract dolphins or whales. Their sheer number means they can support an artist in an important, non-monetary way: influence.

Voyageman Productions's curator insight, February 6, 2013 3:21 AM

add your insight...


Rescooped by bill grishaw from The Shape of Music to Come
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The New MySpace: Music Meets Social, Done Right [REVIEW]

The New MySpace: Music Meets Social, Done Right [REVIEW] | follow the bouncing ball called content marketing | Scoop.it
The new MySpace combines music discovery with modern web design to create a great user experience. Now it just needs an audience.

Via Nuno Costa Moreira
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Rescooped by bill grishaw from New Music Industry
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Just 4 Music Sites Make Time Magazine's 50 Best Websites Of 2012 - hypebot

Time Magazine's 2012 annual list of 50 sites and services "that keep you entertained and informed, save you time and money - and maybe even change your life" includes 4 music sites.

Via Joanna KIRK
bill grishaw's insight:

me thinks we want a portal or meeting place for all of our music, not many.

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Rescooped by bill grishaw from Music business
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The New MySpace Review: Just Die Already

The New MySpace Review: Just Die Already | follow the bouncing ball called content marketing | Scoop.it
MySpace is back, again. But this time, it realizes how horrible it used to be—and almost everything old is gone. It's a totally fresh start.

Via Jérôme Rastoldo
bill grishaw's insight:

I hate to agree, but I spent awhile trying to get it revved up and it is a bit cumbersome. Not saying no, just sayin.... :) 

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Rescooped by bill grishaw from The Shape of Music to Come
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5 Companies That Will Define The Future Of Radio

5 Companies That Will Define The Future Of Radio | follow the bouncing ball called content marketing | Scoop.it
Who's forging the future of radio? It's still early, but keep an ear on this handful of businesses already pounding out that future. 

Via Nuno Costa Moreira
bill grishaw's insight:

BOOM!!!!

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Rescooped by bill grishaw from Marketing Revolution
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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | follow the bouncing ball called content marketing | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink
bill grishaw's insight:

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

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Martin (Marty) Smith's comment, March 19, 2014 5:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
Marc Kneepkens's curator insight, March 20, 2014 8:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

Rescooped by bill grishaw from World's Best Infographics
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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | follow the bouncing ball called content marketing | Scoop.it

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?

 

This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.

 

Here are some of the findings from the Millennial Disruption Index:


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2014 10:05 AM

Coming soon to other demographics near you!

Rescooped by bill grishaw from Video Marketing on YouTube
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Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize | follow the bouncing ball called content marketing | Scoop.it
Tumblr drives more average video starts from site referrals than YouTube, Twitter & Reddit, and may be more important for video marketing than you know.

Via Ileane Smith, Agi Anderson
bill grishaw's insight:

got a Tumblr account optimized for your video? Want one? =) 

more...
Lon Naylor's curator insight, March 6, 2014 9:29 AM

Interesting video marketing idea. Anyone doing this?

Agi Anderson's curator insight, March 6, 2014 9:55 AM

Wow, who knew?? I have Tumblr but rarely use it anymore.may have to rethink!! Are you using Tumblr?

Rescooped by bill grishaw from Marketing Revolution
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Social Media Life Cycle

Social Media Life Cycle | follow the bouncing ball called content marketing | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab, Marissa_stone, John van den Brink
more...
Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

Rescooped by bill grishaw from Emerging Themes in Marketing
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Record share of wives are more educated than their husbands

Record share of wives are more educated than their husbands | follow the bouncing ball called content marketing | Scoop.it
For the first time in 50 years, the share of couples in which the wife is the one “marrying down” educationally is higher than those in which the husband has more education.

Via Marketing Colleges
bill grishaw's insight:

Yet again, I've always been ahead of the curve. Here is a shout out to all the big brained ladies I have loved.  =)  

 

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Rescooped by bill grishaw from A Cultural History of Advertising
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30 Years After '1984': A Look Back at Apple's Mac Commercials

30 Years After '1984': A Look Back at Apple's Mac Commercials | follow the bouncing ball called content marketing | Scoop.it
On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials.

Via k3hamilton
bill grishaw's insight:

Thank you for making computers more human.

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Stephen Lovell's curator insight, March 26, 2014 10:58 PM

A little nostalgia for all you Mac users out there  . .

Rescooped by bill grishaw from New Music Industry
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Guitarbots: Like Guitar Hero for real guitars, in your browser

Guitarbots: Like Guitar Hero for real guitars, in your browser | follow the bouncing ball called content marketing | Scoop.it
Swedish startup Ovelin has picked up plenty of awards over the past 18 months since we stumbled upon them demoing their first game WildChords at a conference in Malmo. Now they're back ...

Via midem
bill grishaw's insight:

here ya go scott dickens!!

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Rescooped by bill grishaw from New Music Industry
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Decca's Einaudi first classical artist to sell more digital than physical albums

Decca's Einaudi first classical artist to sell more digital than physical albums | follow the bouncing ball called content marketing | Scoop.it
Album Time Lapse has shifted 72% digital copies and 28% physical

Via Joanna KIRK
bill grishaw's insight:

they live their vinyl. :)

 

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Rescooped by bill grishaw from Music business
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Is Spotify hurting record sales? Not exactly

Is Spotify hurting record sales? Not exactly | follow the bouncing ball called content marketing | Scoop.it
It’s long been the accusation lobbed at Spotify, Rdio, Mog and the streaming services: Users have no reason to buy music, thanks to 24/7 access to all-you-can-eat streaming of their 10 to 20 ...

Via Jérôme Rastoldo
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Six Ways To Get Your Music On TV

Six Ways To Get Your Music On TV | follow the bouncing ball called content marketing | Scoop.it
Six Ways To Get Your Music On TV (RT @EButlerMusic: Six Ways To Get Your Music on TV via American Songwriter http://t.co/MMzvFIk9)
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Musician's 30 Minute Daily Strategy For Social Media Marketing ...

Musician's 30 Minute Daily Strategy For Social Media Marketing ... | follow the bouncing ball called content marketing | Scoop.it
By Brian Thompson of Thorny Bleeder. What follows is an article I wrote for Songwriters Magazine, published by the Songwriters Association of Canada in their 2013 Fall Edition. For the musician who isn't a digital native ...
bill grishaw's insight:

Come on ya'll!! there's gold in them thar hills!!

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