Build engaged audiences through publishing by curation.
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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
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A must read about storytelling for Content Marketers
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.
Choose the date that your party will take place, and an appropriate time (including which time zone your party will be in.) Make it as accessible as you can by thinking about your target audience - find out when they are usually online to ensure the maximum amount of people will be able to attend.
To get an idea of how many people are interested, try asking your fans to rsvp to the event. You can do this by creating a twitter hashtag that relates to you or the title of your book. People can respond and it will be promoting your party at the same time.
There is a bad side, however. If a lot of people reply back that they can't make it, it might reflect badly on your party and it's reputation.
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.
With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!