A survey of teachers shows that digital tools are widely used in their classrooms and professional lives. Yet, many of these middle and high school teachers are hampered by disparities in student access to digital technologies.
Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more.
The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once?
The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project.
There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..?
Social media monitoring tools (Infographic) Check out this infographic featuring some of the best social media monitoring tools and more. A whopping 25 tools are mentions and broken down by category for easy reference.
In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters verses people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)Culture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....
Mobile users and mobile usage are growing. With more users doing more about mobile, the spotlight is on how you can improve the average person elements that together produce the mobile user experience.