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8 Powerful Social Media Marketing Tools for Savvy Businesses

8 Powerful Social Media Marketing Tools for Savvy Businesses | Creative Writing | Scoop.it
New social media tools seem to pop up every day. Here are some definitely worth checking out.
Ali Anani's insight:

Scoop with scope on social tools

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14 #Customer #Experience Trends for 2014 (The Year of Empathy)

14 #Customer #Experience Trends for 2014 (The Year of Empathy) | Creative Writing | Scoop.it
It's time to identify key customer experience trends for next year. We did a pretty good job of identifying 13 CX trends for 2013 and many of those trends will continue on into 2014, so they remain...

Via Eric_Determined / Eric Silverstein
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Trends continuity of customers' needs and wants

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Eric_Determined / Eric Silverstein's curator insight, December 31, 2013 4:42 PM

@TemkinGroup is focused on the Customer Experience, therefore it's fitting to close the year with their insights.


Share your thoughts on the 14 trends listed.


Best wishes to all of you for a safe, healthy and prosperous New Year!!!

Zento Mike Warren's curator insight, December 31, 2013 8:01 PM

Great thoughts for day 1 of 2014!

Ranjit Kovilinkal's curator insight, January 5, 2014 11:20 PM

Point No: 9 is interesting and what we are currently working on...myHealthValet app is currently under prototyping...

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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
Ali Anani's insight:

A lovely presentation

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What Drives Customer Loyalty?

This infographic details how customer service can be the difference between keeping your customers, or losing them.
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Interesting ideas and analysis about customers' loyalty

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Essential Creative Wisdom From Ron Howard, Guillermo Del Toro, Joss Whedon, And 9 Others

Essential Creative Wisdom From Ron Howard, Guillermo Del Toro, Joss Whedon, And 9 Others | Creative Writing | Scoop.it
We combed through our many many interviews with talented creators in 2013 and picked out their best bits of creative wisdom in an ongoing effort to...

Via KindredReaders
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Learn from truly creative people

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KindredReaders's curator insight, December 24, 2013 11:40 AM

Several themes emerge:

Be omnivous.

Be persistent.

Be fearless.

Be present.

Don't just be. Do.

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Collection Of Free Screen Capture Tools And Techniques

Collection Of Free Screen Capture Tools And Techniques | Creative Writing | Scoop.it
Today, we present an interesting showcase of screen capture tools that demonstrate effective and competent screen capturing.

Via Baiba Svenca
Ali Anani's insight:

Tools to capture your interests

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Roger L. Gill's curator insight, December 24, 2013 8:00 AM

Grab that meme or that section of web info--these are great tools that we use everyday.

Bart van Maanen's curator insight, December 25, 2013 10:20 AM

Voor Nederlandse gebruikers een wat ongelukkige naam, maar WebKut is een manier om screenshots te maken. Hier een lijstje met nog andere programma's.

John Thomas's curator insight, February 1, 2014 12:45 PM

Collection Of Free Screen Capture Tools And Techniques

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The concept of storytelling using three niche structure

Modifying the 3-Act structure of storytelling to one based on 3-niche structure.
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The 3-Niche ACt of business storytelling

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Social Learning: the changing face of workplace learning

Keynote, ICELW, New York, 12 June 2014

Via Anne Whaits
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Social learning, social funding, social outsourcing and many more are making the new landscape of business

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Ivon Prefontaine, PhD's curator insight, December 24, 2013 1:58 PM

Learning is a social process even when we pick up a book. We engage in a conversation with an author and our self.

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Creating A User-Friendly Mobile Experience - Business 2 Community

Creating A User-Friendly Mobile Experience - Business 2 Community | Creative Writing | Scoop.it

In the past, companies only had to worry about providing an experience to their customers in their stores, but today, due to the rise of technology, this is no longer the case. As our society continues to adapt to the technological advances and the massive amount of customers using smart phones, tablets, laptops and desktop computers, businesses are also having to adapt to the way they provide their same customer experience, but on a mobile platform. Here are 8 tips that could help your company create a successful mobile platform experience:




Via Russ Merz, Ph.D.
Ali Anani's insight:

One change creates new changes and needs

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Russ Merz, Ph.D.'s curator insight, December 22, 2013 4:11 PM

A useful set of guidelines for delivering a user-friendly #mobileexperience to customers.

Eric_Determined / Eric Silverstein's curator insight, December 23, 2013 10:05 PM

Point 7 is so true: The best customer support is no support at all


The best #customer #experience is a frictionless experience.


Any other points you would add that is critical to the mobile experience?

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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Creative Writing | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.


Via Jeff Domansky
Ali Anani's insight:

Since there is a "student" in each of us, I find this post even relevant to re-learners.

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Jeff Domansky's curator insight, December 20, 2013 1:41 PM

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores

Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores | Creative Writing | Scoop.it

FA primer on location-based marketing on mobile.Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

 

To do that though, marketers need to effectively identify and utilize consumers' locations. New services are giving people a much better incentive to share where they are, while new technologies are emerging to make location-based marketing a more exact science. In a new report from BI Intelligence, we look at the three of the primary types of location-based marketing approaches: geofencing, geoconquesting, and geoaudiencing, each of which uses location somewhat differently. We also look at some the latest and most effective location-based apps that are giving consumers' good reason to share their location....


Via Jeff Domansky
Ali Anani's insight:

With local - Mobile Marketing, make the close closer.

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Jeff Domansky's curator insight, December 20, 2013 3:55 AM

Business Insider takes a closer look at localization and Mobile marketing.

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Malcolm Gladwell: Albert O. Hirschman and the Power of Failure

Malcolm Gladwell: Albert O. Hirschman and the Power of Failure | Creative Writing | Scoop.it
Hirschman made his arguments without mathematical formulas or complex models. His subject was economics, but his spirit was literary.
Ali Anani's insight:

This is a memorable post. It has great teaching stories. Failure may act as a great impetus to push our creativity and find solutions that were out of sight. Knowing obstacles might paralyse us and block our creativity. A must read post for all and I am sure this article shall enlighten our minds.

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The Social Media Daily

The Social Media Daily | Creative Writing | Scoop.it
The Social Media Daily, by Manas Datta: updated automatically with a curated selection of articles, blog posts, videos and photos. (The Social Media Daily is out!

Via Rami Kantari
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Great efforts here

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To MOOC, or not to MOOC

To MOOC, or not to MOOC | Creative Writing | Scoop.it
Source: TopCollegesOnline.org
Post from: SiteProNews: Webmaster News & Resources
To MOOC, or not to MOOC
The post To MOOC, or not to MOOC appeared first on SiteProNews.

   


Via Thomas Faltin
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Is motivation the new currency?

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Thomas Faltin's curator insight, December 31, 2013 6:19 AM

add your insight...

   
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Ali Anani, PhD’s Newsfeed

Ali Anani, PhD’s Newsfeed | Creative Writing | Scoop.it
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Very interesting and conflicy-enriched presentation with great illustrataions. Don't pass up the opportunity of reading it

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Mindful Metaphors - Mindful Marketing

Beware metaphors can have your audience place you in the wrong bucket. This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally
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Top 8 Ways to Measure Your Social Media Success for Financial Advisors

Top 8 Ways to Measure Your Social Media Success for Financial Advisors | Creative Writing | Scoop.it
More and more financial advisors and insurance agents are getting on board with social media. But, any expert will tell you that your marketing efforts aren’t any good if you’re not tracking them.
Ali Anani's insight:

Be alert to your performance

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Power of Online Marketing

Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design
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LinkedIn Marketing Plan Template

LinkedIn Marketing Plan Template | Creative Writing | Scoop.it
LinkedIn is one of the fastest-growing social media sites, gaining about 2 new users every second! If your business has not yet taken full advantage of the marketing opportunities within LinkedIn, now is the time to start.

Via Fred Zimny
Ali Anani's insight:

A very useful template

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Creative Writing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
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Who may guess the evolving futuristic 4Ps?

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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Creative Writing | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
Ali Anani's insight:

Tweets have no holidays, only idling sometimes

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Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014

Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY..

Via Fred Zimny
Ali Anani's insight:

Design your thinking before designing your product

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15 ideas on how to generate new ideas

15 ideas on how to generate new ideas
Ali Anani's insight:

A splendid presentation. I encourage reading it attentively.

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142 Pinterest Board Ideas for Entrepreneurs - Launch Grow Joy

142 Pinterest Board Ideas for Entrepreneurs - Launch Grow Joy | Creative Writing | Scoop.it
Want to grow your business with Pinterest? Here are 142 Pinterest board ideas for entrepreneurs to get you started.

Via Kelly Lieberman, Michael Q Todd, Rami Kantari
Ali Anani's insight:

Pinning idea for piniterest

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