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Rescooped by Ali Anani from Public Relations & Social Media Insight
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Creative Writing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
Ali Anani's insight:

Who may guess the evolving futuristic 4Ps?

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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Creative Writing | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
Ali Anani's insight:

Tweets have no holidays, only idling sometimes

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Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014

Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY..

Via Fred Zimny
Ali Anani's insight:

Design your thinking before designing your product

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15 ideas on how to generate new ideas

15 ideas on how to generate new ideas
Ali Anani's insight:

A splendid presentation. I encourage reading it attentively.

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142 Pinterest Board Ideas for Entrepreneurs - Launch Grow Joy

142 Pinterest Board Ideas for Entrepreneurs - Launch Grow Joy | Creative Writing | Scoop.it
Want to grow your business with Pinterest? Here are 142 Pinterest board ideas for entrepreneurs to get you started.

Via Kelly Lieberman, Michael Q Todd, Rami Kantari
Ali Anani's insight:

Pinning idea for piniterest

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Social Media Management Tips for the Holidays | Social Media Today

Social Media Management Tips for the Holidays | Social Media Today | Creative Writing | Scoop.it
If you haven’t yet turned your attention to your holiday social media plan, here are 5 tips to help you wrap it up just right! (5 holiday social media management tips for brands.

Via Rami Kantari
Ali Anani's insight:

Social media for holiday planning

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Creating and Curating: How to Design a Brand that Acts as a Filter

Creating and Curating: How to Design a Brand that Acts as a Filter | Creative Writing | Scoop.it
As the world faces “paralysis of analysis,” your brand can become a memorable, visible beacon in a sea of confusion.

Via Rami Kantari
Ali Anani's insight:

Be the blue fish in the red ocean

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How Social Media Speakers Can Help A Business To Market Itself ...

How Social Media Speakers Can Help A Business To Market Itself ... | Creative Writing | Scoop.it
In the past companies had considerably more control over how they were perceived and promoted. This was largely influenced by how much they spent on advertising. Now social media means that it's 'the outside looking in ...

Via Rami Kantari
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Olivier Milo's curator insight, December 19, 2013 7:42 AM

Participate in the conversation and gain influence !

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Creative Writing | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
Ali Anani's insight:
Content- to be or not to be.
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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?

Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Christmas With The Arabian Night Culture In Dubai — Share-Ask

Christmas With The Arabian Night Culture In Dubai — Share-Ask | Creative Writing | Scoop.it

Via Sumit Gajanan Tambe
Ali Anani's insight:

Mixed celebrations

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The 8 Digital Skills Students Need for The Future ~ Educational Technology and Mobile Learning

The 8 Digital Skills Students Need for The Future ~ Educational Technology and Mobile Learning | Creative Writing | Scoop.it

Via Dr. Susan Bainbridge
Ali Anani's insight:

The role of mobile learning

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CrazyConversations's curator insight, September 27, 2014 12:50 PM

These most needed skills are here right now. In competitive business environments, finding information quickly is a necessity. Judging the quality of information is crucial to decisionmaking.

Rosa Saló Sagué's curator insight, May 7, 4:32 AM

ICT skills ranking

Maie Nuudi's curator insight, May 8, 7:46 AM

Väga olulised tulevikuoskused, et olla edukas. 

1.oskus hinnata informatsiooni sisu, oluline, sest info maht on tohutu

2.effektiivne kirjutamine, märksõnadega kirjutamine

3. infoallikate kasutamine ja korrektne käitumine allikatega

4. oskus leida infot kiiresti

5. esitlusoskus ja tehniliste vahendite kasutamise oskus

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The World of Presentation Software

Today we will discover the various methods of using presentations software available to you.-- Created using PowToon -- Free sign up at http://www.powtoon.co...

Via Baiba Svenca
Ali Anani's insight:

Interesting reading

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Estelle Ayer's curator insight, December 13, 2013 5:05 AM

Another presentation software

Shilpa Bansal/Balan's curator insight, December 14, 2013 6:46 AM

This was really an informative presentation presented in an entertaining way. It is simply not done to possess knowlege but how do you use it and share your knowldege that is important.

Vicki Sullivan's curator insight, December 28, 2013 9:19 AM

Helpful for those looking for a new presentation tool.

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The Easiest Way To Create a Presentation: Slidebean

Slidebean is a new cloud-based platform that lets you create amazing presentations in seconds. No cutting or pasting, no font changing. Just worry about the content.…

Via Robin Good
Ali Anani's insight:

A design-free fprm of publishing presentations

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Robin Good's curator insight, December 6, 2013 9:44 AM


Slidebean is a new presentation web app which simplifies to the max the difficulty required to create a visual presentation.


Creating content is as simple as typing. The design part is kept completely separate, and you don't have to worry about it as you input your text content.


When you decide to go to format your presentation you are offered a set of pre-designed options, just like you get image filters on Instagram. You test and try the ones that are most appropriate for your presentation and you are set to go.


Slidebean presentations can contain text, lists, images and video clips and can be viewed on any device or operating system.


Finalized presentations can be published online, shared, embedded or downloaded as HTML5 presentations in a .zip file.


Free plan available. (up to 5 presentations with up to 10 slides)


Pricing: https://slidebean.com/plans 


Try it out now: https://slidebean.com/ 


(Thanks to Baiba Svenca for discovering it)

Mariale Peñalosa Arguijo's curator insight, December 6, 2013 1:37 PM

add your insight...

 10
Ros Peters's curator insight, March 24, 2014 3:24 AM

A change from Powerpoints!

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Creating A User-Friendly Mobile Experience - Business 2 Community

Creating A User-Friendly Mobile Experience - Business 2 Community | Creative Writing | Scoop.it

In the past, companies only had to worry about providing an experience to their customers in their stores, but today, due to the rise of technology, this is no longer the case. As our society continues to adapt to the technological advances and the massive amount of customers using smart phones, tablets, laptops and desktop computers, businesses are also having to adapt to the way they provide their same customer experience, but on a mobile platform. Here are 8 tips that could help your company create a successful mobile platform experience:




Via Russ Merz, Ph.D.
Ali Anani's insight:

One change creates new changes and needs

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Russ Merz, Ph.D.'s curator insight, December 22, 2013 4:11 PM

A useful set of guidelines for delivering a user-friendly #mobileexperience to customers.

Eric_Determined / Eric Silverstein's curator insight, December 23, 2013 10:05 PM

Point 7 is so true: The best customer support is no support at all


The best #customer #experience is a frictionless experience.


Any other points you would add that is critical to the mobile experience?

Guillaume ANDRE-WALLUT's curator insight, December 28, 2013 3:46 AM

Quels règles d'or à suivre pour mettre en place une expérience conso digitale (développement d'une appli marque, par exemple)

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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Creative Writing | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.


Via Jeff Domansky
Ali Anani's insight:

Since there is a "student" in each of us, I find this post even relevant to re-learners.

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Jeff Domansky's curator insight, December 20, 2013 1:41 PM

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores

Local-Mobile Marketing Is Helping Retailers Drive Foot Traffic And Sales At Bricks-And-Mortar Stores | Creative Writing | Scoop.it

FA primer on location-based marketing on mobile.Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.

 

To do that though, marketers need to effectively identify and utilize consumers' locations. New services are giving people a much better incentive to share where they are, while new technologies are emerging to make location-based marketing a more exact science. In a new report from BI Intelligence, we look at the three of the primary types of location-based marketing approaches: geofencing, geoconquesting, and geoaudiencing, each of which uses location somewhat differently. We also look at some the latest and most effective location-based apps that are giving consumers' good reason to share their location....


Via Jeff Domansky
Ali Anani's insight:

With local - Mobile Marketing, make the close closer.

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Jeff Domansky's curator insight, December 20, 2013 3:55 AM

Business Insider takes a closer look at localization and Mobile marketing.

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Malcolm Gladwell: Albert O. Hirschman and the Power of Failure

Malcolm Gladwell: Albert O. Hirschman and the Power of Failure | Creative Writing | Scoop.it
Hirschman made his arguments without mathematical formulas or complex models. His subject was economics, but his spirit was literary.
Ali Anani's insight:

This is a memorable post. It has great teaching stories. Failure may act as a great impetus to push our creativity and find solutions that were out of sight. Knowing obstacles might paralyse us and block our creativity. A must read post for all and I am sure this article shall enlighten our minds.

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The Social Media Daily

The Social Media Daily | Creative Writing | Scoop.it
The Social Media Daily, by Manas Datta: updated automatically with a curated selection of articles, blog posts, videos and photos. (The Social Media Daily is out!

Via Rami Kantari
Ali Anani's insight:

Great efforts here

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Beyoncé Shows How Social Media is Changing Marketing

Beyoncé Shows How Social Media is Changing Marketing | Creative Writing | Scoop.it
The artist turned to Instagram and Twitter instead of traditional marketing methods to spread the word about her album release.

Via Rami Kantari
Ali Anani's insight:

Social media as a merketing tool is advancing

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8 Tips for Businesses on Twitter – Part 2

8 Tips for Businesses on Twitter – Part 2 | Creative Writing | Scoop.it
After setting up your account details and getting an idea about how to find people to interact with, let’ look at some more specific listening and posting ideas.
3.

Via Thomas Faltin, Rami Kantari
Ali Anani's insight:

How to tweet effectively?

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Big Bang Disruption: The Internet of Things Takes Off Gradually and then Suddenly

Big Bang Disruption: The Internet of Things Takes Off Gradually and then Suddenly | Creative Writing | Scoop.it

One of the main drivers of Big Bang Disruptors is the constantly improving price and performance of information technologies.  For years, computer processors, memory, and communications capacity have experienced regular, even predictable, growth that is nearly exponential.  Everything gets twice as fast and half as expensive every few years. 


Via Kenneth Mikkelsen
Ali Anani's insight:

Is gradual a prelude to disruptive sudden?

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Creative Writing | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
Ali Anani's insight:

Content marketing is still gaining momentum

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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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"The kids have no imagination!"

"The kids have no imagination!" | Creative Writing | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris
Ali Anani's insight:

The disappearance of imagination

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Peter Fruhmann's curator insight, December 11, 2013 7:18 AM

Great article, great quote. I couldn't agree more, especially now. I'm busy preparing a workshop-week on 'Storytelling facilitating (adult) literacy' for the European Lifelong Learning Program...

malek's curator insight, December 11, 2013 8:47 AM

Everyday we get more depenadant on technology and gradually lose human touch. Storytelling through tech keeps the whole operation in check.

henk eisema's curator insight, December 11, 2013 5:26 PM

well put!

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Media platform for blended learning, flipped classrooms and digital education | MediaCore

Media platform for blended learning, flipped classrooms and digital education | MediaCore | Creative Writing | Scoop.it

MediaCore’s powerful media library provides schools, higher ed institutions and businesses with an easy way to share and manage their educational content.


Via Nik Peachey
Ali Anani's insight:

Technology is changing how we learn

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Nik Peachey's curator insight, December 11, 2013 3:05 AM

This looks like a great way for schools to host video and build learning around it. There is also a plugin for Moodle making it easier to import in video.

Polina Hadjipanayiotou's curator insight, January 26, 2014 6:44 AM

Once more media changing how education is delivered

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Better Brainstorming: How to Inspire Group Creativity

Better Brainstorming: How to Inspire Group Creativity | Creative Writing | Scoop.it

Via Daniel Watson
Ali Anani's insight:

Great article on fostering group thinking poisitively

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Rona Lewis's curator insight, February 2, 2014 1:04 PM

Brainstorming starts earlier than you think.

Douglas Brown's curator insight, February 15, 2014 7:16 PM

Power Quotes: Group Creativity

 

group brainstorming meetings can become productive drivers of company innovation or simply a waste of company time.


Establish rules of the game. Some popular and effective rules:

Suspend all judgmentThere’s no such thing as a bad ideaGo for quantity, not qualityEmbrace wild, audacious ideasThe origin of the idea is irrelevant


Shaking things up can have a dramatic impact on a group’s ability to collaborate freely and build upon one another’s ideas. That’s how innovative solutions are born.

Belva Jennings's curator insight, March 19, 2014 3:04 PM

Dissects and offers fresh perspective on an old favorite.