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15 ideas on how to generate new ideas

15 ideas on how to generate new ideas
Ali Anani's insight:

Certainly worthy of your reading time

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Creative Writing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Ali Anani's insight:

What color does your marketing sing?

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Alison D. Gilbert's curator insight, January 26, 2014 6:17 PM

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Creative Writing | Scoop.it

Via Eric_Determined / Eric Silverstein
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John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 2014 3:51 PM

Datos al día. Basicos para los community managers!

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Why the Balanced Scorecard is Good but Not Great: The BUSINESS MODE...

Developed by Robert Kaplan and David Norton in the 1990s, the Balanced Scorecard (BSC) is the most widely used tool for managing the performance of a business.
Ali Anani's insight:

Dr. Rod King bravely improves on the balanced scorecard! A must read for all strategists

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Rescooped by Ali Anani from Voices in the Feminine - Digital Delights
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The secret to creativity, intelligence and scientific thinking: Being able to make connections

The secret to creativity, intelligence and scientific thinking: Being able to make connections | Creative Writing | Scoop.it
When we shared this image from the @buffer Twitter account recently, it got me thinking. The Tweet resulted in over 1,000 retweets, which somehow was an indication that a lot of people seemed to agree with this statement.

Via Ana Cristina Pratas
Ali Anani's insight:

Learn to connect and connect to learn

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John Gordon's curator insight, January 25, 2014 10:54 AM

nice way to show how knowledge becomes competency via experience

DEBOIS's curator insight, January 28, 2014 7:35 AM

Cet article propose 3 pistes pour établir des connexions et doper votre créativité :

- Ajouter de la connaissance, en réalisant des expériences nouvelles et transgressives par rapport à vos habitudes;

- Gardez des traces de toutes vos idées, et spécialement celles qui apparaissent de façon fugace sous la douche;

- Revoyez vos notes quotidiennement en adoptant la méthode Benjamin Franklin > demandez-vous ce que vous allez faire de bien au cours de votre journée au réveil, et ce que vous avez fait de bien lors de votre journée au coucher. 

 
Catherine Pascal's curator insight, February 11, 2014 1:17 PM

Essentiel  : analogies et liens / intelligere : créer des liens ;-)

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Kitchen chemistry: Chemistry without a laboratory — University of East Anglia — FutureLearn

Kitchen chemistry: Chemistry without a laboratory — University of East Anglia — FutureLearn | Creative Writing | Scoop.it
Ali Anani's insight:

I did my master and PhD degrees at the University of East Anglia. I shall always be proud of my university. 

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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | Creative Writing | Scoop.it

Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy?


Via Khaled El Ahmad
Ali Anani's insight:

 Useful and relevent content.

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Viral Marketing Examples and Why They Worked | Help Scout

Viral Marketing Examples and Why They Worked | Help Scout | Creative Writing | Scoop.it
In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the “spread of
Ali Anani's insight:

Practical ideas to trigger others to share your content.

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6 Not-So-Secret Truths about Great Customer Experiences [Infographic]

6 Not-So-Secret Truths about Great Customer Experiences [Infographic] | Creative Writing | Scoop.it
Think of them as the Six Commandments of Customer Service — or, as Bruce Temkin, managing partner of the Waban, Mass.-based Temkin Group explains, "fundamental truths about how people and organizations behave." Companies that understand them can...

Via ForeSee
Ali Anani's insight:

It is customers' age, so understand their wants and needs.

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What Great PowerPoint Slides Look Like | Mr. Media Training

What Great PowerPoint Slides Look Like | Mr. Media Training | Creative Writing | Scoop.it

In this slide show, you'll see several "before and after" PowerPoint slides that show you the worst -- and best -- practices for PowerPoint. Great advice from Brad Phillips and Garr Reynolds.


Via Jeff Domansky
Ali Anani's insight:

Compare and learn

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Barbara Alevras, PMP's curator insight, January 20, 2014 12:01 PM

I find that PowerPoint can be the worst presentation tool ever, but that's because it's often misused. Here are some examples of ways to use PowerPoint effectively.

 

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What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert

What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | #TheMarketingTechAlert | Creative Writing | Scoop.it
Content marketing is really a process to inspire people to want to do business with you. It's a different mindset than just selling. Find out how these 7 Triggers can make content irresistible.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
Ali Anani's insight:

The "cylinder" of 7 triggers towards writing great content

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Quick! Inject Deliberate Flaws into Your Products

Quick! Inject Deliberate Flaws into Your Products | Creative Writing | Scoop.it
Breaking news from Pizza Hut, quoted verbatim from their press release: The new Hand-Tossed dough is handcrafted then sauced, topped, baked and brushed with a one-of-a-kind garlic buttery flavor. The
Ali Anani's insight:

A very interesting concept

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3 Kinds of Facebook Posts that Get Crazy Likes and Comments

3 Kinds of Facebook Posts that Get Crazy Likes and Comments | Creative Writing | Scoop.it
Learn how to use Photos, Text Statuses & Video posts on your Facebook page to get CRAZY Likes and Comments -- and take your fan page to the next level!

Via Khaled El Ahmad
Ali Anani's insight:

Surely, ideas that work

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Rescooped by Ali Anani from New Customer - Passenger Experience
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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Creative Writing | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
Ali Anani's insight:

When push marketing is applauded?

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Eric_Determined / Eric Silverstein's curator insight, January 25, 2014 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Andrea Puerari's curator insight, January 26, 2014 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Michael Allenberg's curator insight, January 31, 2014 8:15 AM

This is a fascinating read...

Rescooped by Ali Anani from visualizing social media
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Creative Writing | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

Rescooped by Ali Anani from 21st Century skills of critical and creative thinking
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Why Are Pencils Yellow: The True Story Behind The Yellow Pencil

Why Are Pencils Yellow: The True Story Behind The Yellow Pencil | Creative Writing | Scoop.it
Why are pencils yellow? The color is not just so you can find a pencil on your desk more easily! The yellow has a deeper history than you might expect.

Via Kate Smith, Lynnette Van Dyke
Ali Anani's insight:

Very interesting reading. It is not the yellow man; it is the yellow pencil.

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Capgemini Consulting The digital advantage How digital leaders outp...

Capgemini Consulting and the MIT Center for Digital Business global research New digital technologies like social media, mobile, and analytics are advancing rap
Ali Anani's insight:

Digital technologies are disrupting many sectors such as the banking sector. A must read

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11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Creative Writing | Scoop.it
Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
Ali Anani's insight:

A worthy post to read

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How Do You Move Emotions in Your Story?

How Do You Move Emotions in Your Story? | Creative Writing | Scoop.it
How You Move Emotions in Your Story?

When you write a story do you care about the movement of the characters’ emotions and how? Do you intensify an emotion gradually or reverse to the opposite emotion to cause a shock?
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A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and T...

The Business Model Canvas can be considered as a graphic organizer (high level TreeMap) that shows 9 tessellated elements, tiles, or “building blocks” of an
Ali Anani's insight:

A systematic approach to probe your business.

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Rescooped by Ali Anani from Social Media, SEO, Mobile, Digital Marketing
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Manage Your Pinterest Account in 10 Minutes a Day [Infographic]

Manage Your Pinterest Account in 10 Minutes a Day [Infographic] | Creative Writing | Scoop.it

Social media marketing is time-consuming. Putting your brand’s best foot forward generally entails managing multiple social media profiles. The daily activities necessary to be effective on each platform can be very labor-intensive. Mitt Ray of Social Marketing Writing has created the useful infographic below to help you get your arms around your Pinterest account and manage it effectively in just a few minutes a day. Check out his tips and put them to work for your visual marketing initiatives on Pinterest.

 


Via Kamal Bennani
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Contextual Research Drives Innovative Tech Design

Contextual Research Drives Innovative Tech Design | Creative Writing | Scoop.it
LAS VEGAS – Cadillac CUE, the new design and technical system for connectivity and control debuting in the Cadillac XTS, aims to solve the biggest frustration for drivers – creating an intuitive user interface.
Ali Anani's insight:

A great visual approach to be with the customer and deliver to him/her "The real content of driving pleasure and accessories".

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How to Set Up a Social Media Monitoring Dashboard With Hootsuite

A step-by-step instructional video on how to use Hootsuite to set up a social media monitoring system from CKSyme Media Group
Ali Anani's insight:

A social media monitoring system

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Rescooped by Ali Anani from Designing service
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Customer Feedback vs Customer Experience Measurement

What is the difference between opt-in customer feedback versus random-sample customer experience measurement? 'Feedback' direct to the company and via social is (Opt-in feedback vs Random sample #measurement - what's the difference?

Via Fred Zimny
Ali Anani's insight:

A very insightful presentation on customers' feedback

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Dawn Wright's curator insight, January 20, 2014 10:17 PM

Suspicions confirmed. Opt-in customer feedback probably catches the extremes of attitudes.

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The top new players disrupting the banking system

The top new players disrupting the banking system | Creative Writing | Scoop.it
I recently read an article called the "Top 10 New Players Competing with Banks", which in part inspired me to write this, not least, as it’s clear to many that some new “players” are not just compe...
Ali Anani's insight:

Disruption is a destiny and not achoice any more

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