As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.
Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.
To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....
Via Jeff Domansky